UNIQLO TH Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UNIQLO TH's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UNIQLO TH.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UNIQLO TH
App Name : UNIQLO TH
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : UNIQLO CO., LTD.
Publisher : Instagram,Facebook,Email App – Mail.ru
Total creative ads during the time period : 307
Duration : 603
Popularity : 27,255
Check ASO Keywords of UNIQLO TH
2. UNIQLO TH’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UNIQLO TH in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UNIQLO TH in the recent period. As of 2021-03-01, among the UNIQLO TH‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-01, UNIQLO TH's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.36%,
Facebook's proportion is 25.47%,
Instagram's proportion is 23.58%,
Messenger's proportion is 23.58%,
's proportion is .
In the date of 2021-03-01, UNIQLO TH‘s network with the most ads is Audience Network and its proportion is 27.36%.
3. Top 3 Ad Creative Analysis of UNIQLO TH
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UNIQLO TH. We can see some advertising trends.
Top 1 Ad Creative of UNIQLO TH
Ad Details ：
Headline ：เข้าร่วมสมาชิกตอนนี้.
Text ：ค้นหาคอลเลคชัน LifeWear ล่าสุดผ่าน UNIQLO App.
Top 2 Ad Creative of UNIQLO TH
Ad Details ：
Headline ：สินค้ามาใหม่และข้อเสนอ.
Text ：ค้นหาคอลเลคชัน LifeWear ล่าสุดผ่าน UNIQLO App.
Top 3 Ad Creative of UNIQLO TH
Ad Details ：
Headline ：ข้อเสนอพิเศษสำหรับสมาชิก.
Text ：ดาวน์โหลด UQ APP และรับคูปองต้อนรับ 100 บาท.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 22 | 22 | 22 |
| Popularity | 111 | 111 | 111 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | Thai | Thai |
Through the above analysis, we can see that the most effective channel for UNIQLO TH in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free UNIQLO TH's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UNIQLO TH, you can click the app name below to view related reports, or you can find more info in ASOTools.