UPES Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UPES's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UPES.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UPES

App Name : UPES

Logo

UPES-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : UPES Dehradun

Publisher : Instagram,Facebook,Car puzzle Coloring Games,拼立得 - 美图拼图相机,Call Sms Log Statistics,Teen Coloring Titans Go

Total creative ads during the time period : 334

Duration : 374

Popularity : 29,079

Check ASO Keywords of UPES

2. UPES’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UPES in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UPES in the recent period. As of 2021-03-13, among the UPES‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.24%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, UPES's the proportion of networks impressions are placed like this:

Messenger's proportion is 25.46%,

Facebook's proportion is 25.37%,

Instagram's proportion is 25.33%,

Audience Network's proportion is 23.83%,

's proportion is .

In the date of 2021-03-13, UPES‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of UPES

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UPES. We can see some advertising trends.

Top 1 Ad Creative of UPES

Ad Details :

Headline :

Text :“I find it’s a very nice experience to come to #UPESSchoolOfLaw, primarily because it’s an upcoming institution.”: Justice Swatanter Kumar, former Supreme Court judge, Chairperson of the National Green Tribunal, and Advisory Board Member of UPES School of Law. The UPES School of Law is setting new benchmarks for the educational experience by involving a strong industry representation in our Advisory Board, that guides curriculum development to be attuned to industry needs. Meet our advisory board: comprising of Justice Swatanter Kumar, Mr. Rajat Jariwal, Ms. Poonam Verma, and Mr. Bhushan Gokhale, top industry leaders with decades of experience, who have steered our students towards leadership. School of Law admissions is now open. Apply now:https://admission.upes.ac.in/apply

Top 2 Ad Creative of UPES

Ad Details :

Headline :

Text :“I find it’s a very nice experience to come to #UPESSchoolOfLaw, primarily because it’s an upcoming institution.”: Justice Swatanter Kumar, former Supreme Court judge, Chairperson of the National Green Tribunal, and Advisory Board Member of UPES School of Law. The UPES School of Law is setting new benchmarks for the educational experience by involving a strong industry representation in our Advisory Board, that guides curriculum development to be attuned to industry needs. Meet our advisory board: comprising of Justice Swatanter Kumar, Mr. Rajat Jariwal, Ms. Poonam Verma, and Mr. Bhushan Gokhale, top industry leaders with decades of experience, who have steered our students towards leadership. School of Law admissions are now open. Apply now !

Top 3 Ad Creative of UPES

Ad Details :

Headline :UPES Admission Open for UG & PG Programs

Text :GO A DEGREE HIGHER AT UPES

✅ 94% placement record.
✅ UPES Certified for Saftey and Hygiene by Bureau Veritas.
✅ UPES is QS I.Gauge E-Lead Certified for exceptional E-Learning methods.
✅ Unmatched global exposure with free 4-week study program in Berlin or Vancouver
✅ Free access to 3900+ global courses from top institutes with Coursera.
✅ First Indian University to be awarded QS 5 Stars for Academic Development and also rated 5 Stars for Employability, Facilities and Program Strength.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 134 135 138
Popularity 477 432 347
Dimensions 400 x 224 400 x 224 400 x 224
Creative Type Video Video Video
Network Audience Network Audience Network Facebook
Related Ads 6 5 6
Countries India,United Kingdom,Canada,United States,Australia India India
Language English English English

Through the above analysis, we can see that the most effective channel for UPES in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free UPES's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UPES, you can click the app name below to view related reports, or you can find more info in ASOTools.