Urban Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Urban's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Urban.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Urban

App Name : Urban



OS : iOS

Network : Facebook,Instagram,Messenger

Developer : First Chance Group Pty Ltd

Publisher : Instagram,Facebook,POTO - Photo Collage Editor,Montage Video Musique

Total creative ads during the time period : 2,027

Duration : 465

Popularity : 266,019

Check ASO Keywords of Urban

2. Urban’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Urban in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Urban in the recent period. As of 2021-03-16, among the Urban‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.26%, Carousel category's proportion is 0.36%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Urban's the proportion of networks impressions are placed like this:

Instagram's proportion is 51.15%,

Facebook's proportion is 48.85%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-16, Urban‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Urban

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Urban. We can see some advertising trends.

Top 1 Ad Creative of Urban

Ad Details :

Headline :2, 3 & 4 Bedroom Armadale Apartments

Text :Register to download Pavilion on the Park's Brochure.

Top 2 Ad Creative of Urban

Ad Details :

Headline :Invest In Armadale From $1,400,000

Text :Register to download Pavilion on the Park's Brochure.

Top 3 Ad Creative of Urban

Ad Details :

Headline :A Rare Opportunity in Armadale

Text :Register to download Pavilion on the Park's Brochure.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 292 292 292
Popularity 991 990 990
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries Australia Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Urban in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Urban's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Urban, you can click the app name below to view related reports, or you can find more info in ASOTools.