Payconiq - Mobile payments Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Payconiq - Mobile payments's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Payconiq - Mobile payments.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Payconiq - Mobile payments
App Name : Payconiq - Mobile payments
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Payconiq
Publisher : Instagram,Facebook,All Recipes Free - Food Recipes App,Treehouse Table,AirBrush: Easy Photo Editor,Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 366
Duration : 1,801
Popularity : 28,287
Check ASO Keywords of Payconiq - Mobile payments
2. Payconiq - Mobile payments’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Payconiq - Mobile payments in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Payconiq - Mobile payments in the recent period. As of 2021-03-13, among the Payconiq - Mobile payments‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Payconiq - Mobile payments's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.09%,
Instagram's proportion is 26.09%,
Messenger's proportion is 26.09%,
Facebook's proportion is 21.74%,
's proportion is .
In the date of 2021-03-13, Payconiq - Mobile payments‘s network with the most ads is Audience Network and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of Payconiq - Mobile payments
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Payconiq - Mobile payments. We can see some advertising trends.
Top 1 Ad Creative of Payconiq - Mobile payments
Ad Details ：
Headline ：Time 4 Me
Text ：Wil je jezelf eens lekker laten verwennen met een massage? Breng dan zeker eens een bezoek aan mijn massagepraktijk in Lier: Time 4 Me. Mijn naam is Katleen Eeckels en als zaakvoerster van Time 4 Me masseer ik met veel plezier alle spanningen weg. Een massage zorgt voor soepelere spieren, verbeterde bloedtoevoer en een betere afvoer van afvalstoffen. Na een massage voel je je zowel geestelijk als lichamelijk dan ook veel beter.
#Time4Me #massage #relaxation
Top 2 Ad Creative of Payconiq - Mobile payments
Ad Details ：
Headline ：Payconiq
Text ：
Top 3 Ad Creative of Payconiq - Mobile payments
Ad Details ：
Headline ：Payconiq
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 322 | 127 | 127 |
| Popularity | 996 | 917 | 917 |
| Dimensions | 400 x 224 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Belgium | Netherlands,United States | United States,Netherlands |
| Language | Dutch | French | French |
Through the above analysis, we can see that the most effective channel for Payconiq - Mobile payments in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Payconiq - Mobile payments's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Payconiq - Mobile payments, you can click the app name below to view related reports, or you can find more info in ASOTools.