Neo Financial Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Neo Financial's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Neo Financial.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Neo Financial
App Name : Neo Financial
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Neo Financial
Publisher : Instagram,Facebook
Total creative ads during the time period : 367
Duration : 97
Popularity : 29,077
Check ASO Keywords of Neo Financial
2. Neo Financial’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Neo Financial in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Neo Financial in the recent period. As of 2021-03-15, among the Neo Financial‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.36%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.64%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Neo Financial's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.3%,
Instagram's proportion is 26.29%,
Audience Network's proportion is 26.29%,
Messenger's proportion is 21.11%,
's proportion is .
In the date of 2021-03-15, Neo Financial‘s network with the most ads is Facebook and its proportion is 26.37%.
3. Top 3 Ad Creative Analysis of Neo Financial
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Neo Financial. We can see some advertising trends.
Top 1 Ad Creative of Neo Financial
Ad Details ：
Headline ：Grow your savings
Text ：Earn 1.55%* interest with the Neo Savings account and get where you want to be, sooner. Download the app and open your account in minutes.
Top 2 Ad Creative of Neo Financial
Ad Details ：
Headline ：Grow your savings
Text ：Earn 1.55%* interest with the Neo Savings account and get where you want to be, sooner. Download the app and open your account in minutes.
Top 3 Ad Creative of Neo Financial
Ad Details ：
Headline ：Grow your savings
Text ：Earn 1.55%* interest with the Neo Savings account and get where you want to be, sooner. Download the app and open your account in minutes.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 40 |
| Popularity | 220 | 220 | 219 |
| Dimensions | 240 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Neo Financial in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Neo Financial's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Neo Financial, you can click the app name below to view related reports, or you can find more info in ASOTools.