Hometown Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hometown Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hometown Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hometown Bank
App Name : Hometown Bank
Logo：
OS : Android
Network : Facebook,Instagram
Developer : Computer Services Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 46
Duration : 350
Popularity : 31,724
Check ASO Keywords of Hometown Bank
2. Hometown Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hometown Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hometown Bank in the recent period. As of 2021-03-02, among the Hometown Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-02, Hometown Bank's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-02, Hometown Bank‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Hometown Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hometown Bank. We can see some advertising trends.
Top 1 Ad Creative of Hometown Bank
Ad Details ：
Headline ：Get Our Mobile App Today!
Text ：Did you know you can deposit a check from your own home with our Mobile Banking App? Our online banking solutions are designed to make your life easier, download our app today and try it for yourself.
Top 2 Ad Creative of Hometown Bank
Ad Details ：
Headline ：Open Your Student Checking Account Today!
Text ：Hey Students! Hometown Bank is here to help with banking solutions built just for you. Our Hometown Student Checking Account is easy to open, has no minimum balance, and no monthly fees! Plus, or mobile app and online banking allow you to manage your account at your own convenience. Starting banking with us today by visiting one of our conveniently located banking centers!
Top 3 Ad Creative of Hometown Bank
Ad Details ：
Headline ：Get Our Mobile App Today!
Text ：Did you know you can deposit a check from your own home with our Mobile Banking App? Our online banking solutions are designed to make your life easier, download our app today and try it for yourself.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 319 | 255 | 319 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | United Kingdom,United States,Canada,Australia | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hometown Bank in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Hometown Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hometown Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.