Oyster Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Oyster’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Oyster.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Oyster

App Name : Oyster

Logo

Oyster-SocialPeta

OS : iOS

Network : Facebook,Audience Network

Developer : Oyster Financial, Inc.

Publisher : CityMaps2Go Plan Trips Travel Guide Offline Maps

Total creative ads during the time period : 8

Duration : 160

Popularity : 689

2. Oyster’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Oyster in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Oyster in the recent period. As of 2020-09-01, among the Oyster‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-01, Oyster’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-01, Oyster‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Oyster

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Oyster. We can see some advertising trends.

Top 1 Ad Creative of Oyster

Ad Details :

Headline :Regístrate y ordena tu tarjeta

Text :Si llevas tu trabajo a donde sea, ¿por qué tu banco no puede ir contigo? 🤔 Descubre las tarjetas Oyster Mastercard.

Top 2 Ad Creative of Oyster

Ad Details :

Headline :Regístrate y ordena tu tarjeta

Text :¿Eres freelancer? Las tarjetas Oyster Mastercard son para ti. Ordena la tuya sin costo y sin salir de casa.

Top 3 Ad Creative of Oyster

Ad Details :

Headline :Regístrate y ordena tu tarjeta

Text :¿Trabajas en fotografía y video? Las tarjetas Oyster Mastercard te dan libertad para administrar tus finanzas profesionales.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 30 46 23
Popularity 143 133 106
Dimensions 720 x 720 720 x 720 720 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 3 1
Countries Paraguay,Spain,Mexico,Argentina,Colombia,Peru,Panama,Chile,Venezuela,Cuba Spain,Peru,Mexico,Panama,Paraguay,Argentina,Cuba,Colombia,Venezuela,Chile Paraguay,Colombia,Mexico,Cuba,Spain,Panama,Peru,Argentina,Chile,Venezuela
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Oyster in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Oyster’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Oyster, you can click the app name below to view related reports.