Uread Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Uread's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Uread.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Uread
App Name : Uread
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : 武强 黄
Publisher : Instagram,Facebook
Total creative ads during the time period : 5,218
Duration : 38
Popularity : 289,438
Check ASO Keywords of Uread
2. Uread’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Uread in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Uread in the recent period. As of 2021-03-15, among the Uread‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 34.48%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.52%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Uread's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.01%,
Audience Network's proportion is 25.01%,
Instagram's proportion is 24.99%,
Messenger's proportion is 24.99%,
's proportion is .
In the date of 2021-03-15, Uread‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Uread
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Uread. We can see some advertising trends.
Top 1 Ad Creative of Uread
Ad Details ：
Headline ：Tied by honor
Text ：Aria Scuderi is a mafia princess known for her beauty. At the age of 18, she was forced to marry a Devil because of family interests.
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Prologue
My fingers shook like leaves in the breeze as I raised them, my heartbeat hummingbird quick. Luca’s strong hand was firm and steady as he took mine and slipped the ring onto my finger.
White gold with twenty small diamonds.
What was meant as a sign of love and devotion for other couples was nothing but a testament of his ownership of me. A daily reminder of the golden cage I’d be trapped in for the rest of my life. Until death do us part wasn’t an empty promise as with so many other couples that entered the holy bond of marriage. There was no way out of this union for me. I was Luca’s until the bitter end. The last few words of the oath that men swore when they were inducted into the mafia could just as well have been the closing of my wedding vow:
“I enter alive and I will have to get out dead.”
I should have run when I still had the chance. Now, as hundreds of faces from the Chicago and New York Familias stared back at us, flight was no longer an option. Nor was divorce. Death was the only acceptable end to a marriage in our world. Even if I still managed to escape Luca’s watchful eyes and that of his henchmen, my breach of our agreement would mean war. Nothing my father could say would prevent Luca’s Familia from exercising vengeance for making them lose face.
My feelings didn’t matter, never had. I’d been growing up in a world where no choices were given, especially to women.
This wedding wasn’t about love or trust or choice. It was about duty and honor, about doing what was expected.
A bond to ensure peace.
I wasn’t an idiot. I knew what else this was about: money and power. Both were dwindling since the Russian Mob ‘The Bratva’, the Taiwanese Triad, and other crime organizations had been trying to expand their influence into our territories. The Italian Familias across the US needed to lay their feuds to rest and work together to beat down their enemies. I should be honored to marry the oldest son of the New York Familia. That’s what my father and every other male relative had tried to tell me since my betrothal to Luca. I knew that, and it wasn’t as if I hadn’t had time to prepare for this exact moment, and yet fear corseted my body in a relentless grip.
“You may kiss the bride,” the priest said.
I raised my head. Every pair of eyes in the pavilion scrutinized me, waiting for a flicker of weakness. Father would be furious if I let my terror show, and Luca’s Familia would use it against us. But I had grown up in a world where a perfect mask was the only protection afforded to women and had no trouble forcing my face into a placid expression. Nobody would know how much I wanted to escape. Nobody but Luca. I couldn’t hide from him, no matter how much I tried. My body wouldn’t stop shaking. As my gaze met Luca’s cold gray eyes, I could tell that he knew. How often had he instilled fear in others? Recognizing it was probably second nature to him.
He bent down to bridge the ten inches he towered over me. There was no sign of hesitation, fear or doubt on his face. My lips trembled against his mouth as his eyes bored into me. Their message was clear: You are mine.
CHAPTER ONE
Three years prior
I was curled up on the chaise longue in our library, reading, when a knock sounded. Liliana’s head rested in my lap and she didn’t even stir when the dark wooden door opened and our mother stepped in, her dark blond hair pulled back tightly and fasted in a bun at the back of her head. Mother was pale, her face drawn with worry.
“Did something happen?” I asked.
She smiled, but it was her fake smile. “Your father wants to talk to you in his office.”
I carefully moved out from under Lily’s head and put it down on the chaise. She drew her legs up against her body. She was small for an eleven year old, but I wasn’t exactly tall either with five foot four. None of the women in our family were. Mother avoided my eyes as I walked toward her.
“Am I in trouble?” I didn’t know what I could have done wrong. Usually Lily and I were the obedient ones; Gianna was the one who always broke the rules and got punished.
“Hurry. Don’t let your father wait,” Mother said simply.
My stomach was in knots when I arrived in front of Father’s office. After a moment to stifle my nerves, I knocked.
“Come in.”
I entered, forcing my face to be carefully guarded. Father sat behind his mahogany desk in a wide black leather armchair; behind him rose the mahogany shelves filled with books that Father had never read, but they hid a secret entrance to the basement and a corridor leading off the premises.
He looked up from a pile of sheets, grey hair slicked back. “Sit.”
I sank down on one of the chairs across from his desk and folded my hands in my lap, trying not to gnaw on my lower lip. Father hated that. I waited for him to start talking. He had a strange expression on his face as he scrutinized me. “The Bratva and the Triad are trying to claim our territories. They are getting bolder by the day. We’re luckier than the Las Vegas familia who also has to deal with the Mexicans but we can’t ignore the threat the Russians and the Taiwanese pose any longer.”
Confusion filled me. Father never talked about business to us. Girls didn’t need to know about the finer details of the mob business. I knew better than to interrupt him.
“We have to lay our feud with the New York Familia to rest and combine forces if we want to fight back the Bratva and the Triad.” Peace with the Familia? Father and every other member of the Chicago Outfit hated the Familia. They had been killing each other for decades and only recently decided on ignoring each other in favor of killing off the members of other crime organizations, like the Bratva and the Triad. “There is no stronger bond than blood. At least the Familia got that right.”
I frowned.
“Born in blood. Sworn in blood. That’s their motto.”
I nodded but my confusion only grew.
“I met with Salvatore Vitiello yesterday.” Father met with the Capo dei Capi, the head of the New York mob? A meeting between New York and Chicago hadn’t taken place in a decade and the last time hadn’t ended well. It was still referred to as the Bloody Thursday. And Father wasn’t even the Boss. He was only the Consigliere, the adviser to Fiore Cavallaro who ruled over the Outfit and with it the crime in the Midwest.
“We agreed that for peace to be an option we had to become family.” Father’s eyes bored into me and suddenly I didn’t want to hear what else he had to say. “Cavallaro and I agreed that you would marry his oldest son Luca, the future Capo dei Capi of the Familia.”
I felt like I was falling. “Why me?”
“Vitiello and Fiore have been talking on the phone several times in the last few weeks, and Vitiello wanted the most beautiful girl for his son. Of course, we couldn’t give him the daughter of one of our soldiers. Fiore doesn’t have daughters, so he said you were the most beautiful girl available.” Gianna was just as beautiful, but she was younger. That probably saved her.
“There are so many beautiful girls,” I choked. I couldn’t breathe. Father looked at me as if I was his most prized possession.
“There aren’t many Italian girls with hair like yours. Fiore described it as golden.” Father guffawed. “You are our door into the New York Familia.”
“But, Father, I’m fifteen. I can’t marry.”
Father made a dismissive gesture. “If I were to agree, you could. What do we care for laws?”
I gripped the armrests so tightly, my knuckles were turning white, but I didn’t feel pain. Numbness was working its way through my body.
“But I told Salvatore that the wedding would have to wait until you turn eighteen. Your mother was adamant you be of age and finish school. Fiore let her begging get to him.”
So the Boss had told my father the wedding had to wait. My own father would have thrown me into the arms of my future husband now. My husband. A wave of sickness crashed over me. I knew only two things about Luca Vitiello; he would become the head of the New York mob once his father retired or died, and he got his nickname ‘The Vice’ for crushing a man’s throat with his bare hands. I didn’t know how old he was. My cousin Bibiana had to marry a man thirty years her senior. Luca couldn’t be that old, if his father hadn’t retired yet. At least, that’s what I hoped. Was he cruel?
He’d crushed a man’s throat. He’ll be the head of the New York mob.
“Father,” I whispered. “Please don’t force me to marry that man.”
Father’s expression tightened. “You will marry Luca Vitiello. I shook hands on it with his father Salvatore. You will be a good wife to Luca, and when you meet him for the Engagement celebrations, you’ll act like an obedient lady.”
“Engagement party?” I echoed. My voice sounded distant, as if a veil of fog covered my ears.
“Of course. It’s a good way to establish bonds between our families, and it’ll give Luca the chance to see what he’s getting out of the deal. We don’t want to disappoint him.”
“When?” I cleared my throat but the lump remained. “When is the engagement party?”
“August. We haven’t set a date yet.”
That was in two months. I nodded numbly. I loved reading romance novels and whenever the couples in them married, I’d imagined how my wedding would be. I’d always imagined it would be filled with excitement and love. Empty dreams of a stupid girl.
“So I’m allowed to keep attending school?” What did it even matter if I graduated? I would never go to college, never work. All I’d be allowed to do was to warm my husband’s bed. My throat tightened further and tears prickled in my eyes, but I willed them not to fall. Father hated it when we lost control.
“Yes. I told Vitiello that you attend an all-girls Catholic school, which seemed to please him.” Of course, it did. Couldn’t risk that I got anywhere near boys.
“Is that all?”
“For now.”
I walked out of the office as if in trance. I’d turned fifteen four months ago. My birthday had felt like a huge step toward my future, and I’d been excited. Silly me. My life was already over before it even began. Everything was decided for me.
***
I couldn’t stop crying. Gianna stroked my hair as my head lay in her lap. She was thirteen, only eighteen months younger than me, but today those eighteen months meant the difference between freedom and a life in a loveless prison. I tried very hard not to resent her for it. It wasn’t her fault.
“You could try to talk to Father again. Maybe he’ll change his mind,” Gianna said in a soft voice.
“He won’t.”
“Maybe Mama will be able to convince him.”
As if Father would ever let a woman make a decision for him. “Nothing anyone could say or do will make a difference,” I said miserably. I hadn’t seen Mother since she’d sent me into Father’s office. She probably couldn’t face me, knowing what she’d condemned me to.
“But Aria—”
I lifted my head and wiped the tears from my face. Gianna stared at me with pitiful blue eyes, the same cloudless summer sky blue as my own. But where my hair was light blond hers was red. Father sometimes called her witch; it wasn’t an endearment. “He shook hands on it with Luca’s father.”
“They met?”
That’s what I’d wondered as well. Why had he found time to meet with the head of the New York Familia but not to tell me about his plans to sell me off like a better whore? I shook off the frustration and despair trying to claw their way out of my body.
“That’s what Father told me.”
“There has to be something we can do,” Gianna said.
“There isn’t.”
“But you haven’t even met the guy. You don’t even know how he looks! He could be ugly, fat and old.”
Ugly, fat and old. I wished that were the only features of Luca I had to worry about. “Let’s google him. There have to be photos of him on the internet.”
Gianna jumped up and took my laptop from my desk, then she sat down beside me, our sides pressed against each other.
We found several photos and articles about Luca. He had the coldest gray eyes I’d ever seen. I could imagine only too well how those eyes looked down at his victims before he put a bullet in their heads.
“He’s taller than everyone,” Gianna said in amazement. He was; in all the photos he was several inches taller than whoever stood beside him, and he was muscled. That probably explained why some people called him the Bull behind his back. That was the nickname the articles used and they called him the heir of businessman and club owner Salvatore Vitiello. Businessman. Maybe on the outside. Everybody knew what Salvatore Vitiello really was, but of course nobody was stupid enough to write about it.
“He’s with a new girl in every photo.”
I stared down at the emotionless face of my future husband. The newspaper called him the most sought after bachelor in New York, heir to hundreds of millions of dollars. Heir to an imperium of death and blood, that’s what it should say.
Gianna huffed. “God, girls are throwing themselves at him. I suppose he’s good looking.”
“They can have him,” I said bitterly. In our world a handsome exterior often hid the monster within. The society girls saw his good looks and wealth. They thought the bad boy aura was a game. They fawned over his predator-like charisma because it radiated power. But what they didn’t know was that blood and death lurked beneath the arrogant smile.
I stood abruptly. “I need to talk to Umberto.”
Umberto was almost fifty and my father’s loyal soldier. He was also Gianna’s and my bodyguard. He knew everything about everyone. Mother called him a scandalmonger. But if anyone knew more about Luca, it was Umberto.
***
“He became a Made Man at eleven,” Umberto said, sharpening his knife on a grinder as he did every day. The smell of tomato and oregano filled the kitchen, but it didn’t give me a sense of comfort as it usually did.
“At eleven?” I asked, trying to keep my voice even. Most people didn’t become fully initiated members of the Mafia until they were sixteen. “Because of his father?”
Umberto grinned, revealing a gold incisor, and paused in his movements. “You think he got it easy because he’s the Boss’s son? He killed his first man at eleven, that’s why it was decided to initiate him early.”
Gianna gasped. “He’s a monster.”
Umberto shrugged. “He’s what he needs to be. Ruling over New York, you can’t be a pussy.” He gave an apologetic smile. “A wuss.”
“What happened?” I wasn’t sure I really wanted to know. If Luca had killed his first man at eleven, then how many more had he killed in the nine years since?
Umberto shook his shaved head, and scratched the long scar that ran from his temple down to his chin. He was thin, and didn’t look like much, but Mother told me few were faster with a knife than him. I’d never seen him fight. “Can’t say. I’m not that familiar with New York.”
I watched our cook as she prepared dinner, trying to focus on something that wasn’t my churning stomach and my overwhelming fear. Umberto scanned my face. “He’s a good catch. He’ll be the most powerful man on the East coast soon enough. He’ll protect you.”
“And who will protect me from him?” I hissed.
Umberto didn’t say anything because the answer was clear: nobody could protect me from Luca after our wedding. Not Umberto, and not my father if he felt so inclined. Women in our world belonged to their husband. They were his property to deal with however he pleased.
CHAPTER TWO
The last couple of months had gone by too fast no matter how much I wanted time to slow, to give me more time to prepare. Only two days until my engagement party. Mother was busy ordering the servants around, making sure the house was spotless and nothing went wrong. It wasn’t even a big celebration. Only our family, Luca’s family and the families of the respective heads of New York and Chicago were invited. Umberto said it was for safety reasons. The truce was still too fresh to risk a gathering of hundreds of guests.
I wished they’d cancel it altogether. For all I cared, I didn’t have to meet Luca until the day of our wedding. Fabiano jumped up and down on my bed, a pout on his face. He was only five and had entirely too much energy. “I want to play!”
“Mother doesn’t want you to race through the house. Everything needs to be perfect for the guests.”
“But they aren’t even here!” Thank God. Luca and the rest of the New York guests would arrive tomorrow. Only one more night until I’d be meeting my future husband, a man who killed with his bare hands. I closed my eyes.
“Are you crying again?” Fabiano hopped off the bed and walked up to me, slipping his hand into mine. His dark blonde hair was a mess. I tried to smooth it down but Fabiano jerked his head away.
“What do you mean?” I’d tried to hide my tears from him. Mostly I cried at night when I was protected by darkness.
“Lily says you cry all the time because Luca has bought you.”
I froze. I’d have to tell Liliana to stop saying such things. It would only get me in trouble. “He didn’t buy me.” Liar. Liar.
“Same difference,” Gianna said from the doorway, startling me.
“Shhh. What if Father hears us?”
Gianna shrugged. “He knows that I hate how he sold you like a cow.”
“Gianna,” I warned, nodding toward Fabiano. He peered up at me. “I don’t want you to leave,” he whispered.
“I’m not leaving for a long time, Fabi.” He seemed satisfied with my answer and the worry disappeared from his face and was replaced by his up-to-no good expression. “Catch me!” he screamed and stormed off, pushing Gianna aside as he darted past her.
Gianna tore after him. “I’ll kick your ass, you little monster!”
I rushed into the corridor. Liliana poked her head out of her door and then she too ran after my brother and sister. Mother would have my head if they smashed another family heirloom. I flew down the stairs. Fabiano was still in the lead. He was fast, but Liliana had almost caught him while Gianna and I were too slow in the high heels my mother forced us to wear for practice. Fabiano dashed into the corridor leading into the west wing of the house and the rest of us followed. I wanted to shout at him to stop. Father’s office was in this part of the house. We’d be in so much trouble if he caught us playing around. Fabiano was supposed to act like a man. What five-year-old acted like a man?
We passed Father’s door and relief washed over me, but then three men rounded the corner at the end of the corridor. I parted my lips to shout a warning, but it was too late. Fabiano skidded to a halt but Liliana ran into the man in the middle with full force. Most people would have lost their balance. Most people weren’t six foot five and built like a bull.
I jerked to a halt as time seemed to grind to a stop around me. Gianna gasped beside me, but my gaze was frozen on my future husband. He was looking down at the blond head of my little sister, steadying her with his strong hands. Hands he’d used to crush a man’s throat.
“Liliana,” I said, my voice shrill with fear. I never called my sister by her full name unless she was in trouble or something was seriously wrong. I wished I was better at hiding my terror. Now everyone was staring at me, including Luca. His cold gray eyes scanned me from head to toe, lingering on my hair.
God, he was tall. The men beside him were both over six feet but he dwarfed them. His hands were still on Lily’s shoulders. “Liliana, come here,” I said firmly, holding out a hand. I wanted her far away from Luca. She stumbled backward, then flew into my arms, burying her face against my shoulder. Luca raised one black eyebrow.
“That’s Luca Vitiello!” Gianna said helpfully, not even bothering to hide her disgust. Fabiano made a sound like an enraged wildcat and stormed toward Luca, and started pummeling his legs and stomach with his small fists. “Leave Aria alone! You don’t get her!”
My heart stopped right then. The man to Luca’s side took a step forward. The outline of a gun was visible under his vest. He had to be Luca’s bodyguard, though I really couldn’t see why he needed one.
“No, Cesare,” Luca said simply and the man stilled. Luca caught my brother’s hands in one of his, stopping the assault. I doubted he’d even felt the blows. I pushed Lily toward Gianna who wrapped a protective arm around her, then I approached Luca. I was scared out of my mind, but I needed to get Fabiano away from him. Maybe New York and Chicago were trying to lay their feud to rest, but alliances could break in a blink. It wouldn’t be the first time. Luca and his men were still the enemy.
“What a warm welcome we get. That’s the infamous hospitality of the Outfit,” said the other man with Luca; he had the same black hair but his eyes were darker. He was a couple of inches smaller than Luca and not as broad, but it was unmistakable that they were brothers.
“Matteo,” Luca said in a low voice that made me shiver. Fabiano was still snarling and struggling like a wild animal, but Luca held him at arm-length.
“Fabiano,” I said firmly, gripping his upper arm. “It’s enough. That’s not how we treat guests.”
Fabiano froze, then gazed up at me over his shoulder. “He’s not a guest. He wants to steal you away, Aria.”
Matteo chuckled. “This is too good. I’m glad Father convinced me to come.”
“Ordered you,” Luca corrected, but he didn’t take his eyes off of me. I couldn’t return his gaze. My cheeks blazed with heat at his scrutiny. My father and his bodyguards made sure that Gianna, Lily and I weren’t around men very often, and the ones he let near us were either family or ancient. Luca was neither family, nor old. He was only five years older than me, but he looked like a man and made me feel like a small girl in comparison.
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Top 2 Ad Creative of Uread
Ad Details ：
Headline ：Tied by honor
Text ：Aria Scuderi is a mafia princess known for her beauty. At the age of 18, she was forced to marry a Devil because of family interests.
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Prologue
My fingers shook like leaves in the breeze as I raised them, my heartbeat hummingbird quick. Luca’s strong hand was firm and steady as he took mine and slipped the ring onto my finger.
White gold with twenty small diamonds.
What was meant as a sign of love and devotion for other couples was nothing but a testament of his ownership of me. A daily reminder of the golden cage I’d be trapped in for the rest of my life. Until death do us part wasn’t an empty promise as with so many other couples that entered the holy bond of marriage. There was no way out of this union for me. I was Luca’s until the bitter end. The last few words of the oath that men swore when they were inducted into the mafia could just as well have been the closing of my wedding vow:
“I enter alive and I will have to get out dead.”
I should have run when I still had the chance. Now, as hundreds of faces from the Chicago and New York Familias stared back at us, flight was no longer an option. Nor was divorce. Death was the only acceptable end to a marriage in our world. Even if I still managed to escape Luca’s watchful eyes and that of his henchmen, my breach of our agreement would mean war. Nothing my father could say would prevent Luca’s Familia from exercising vengeance for making them lose face.
My feelings didn’t matter, never had. I’d been growing up in a world where no choices were given, especially to women.
This wedding wasn’t about love or trust or choice. It was about duty and honor, about doing what was expected.
A bond to ensure peace.
I wasn’t an idiot. I knew what else this was about: money and power. Both were dwindling since the Russian Mob ‘The Bratva’, the Taiwanese Triad, and other crime organizations had been trying to expand their influence into our territories. The Italian Familias across the US needed to lay their feuds to rest and work together to beat down their enemies. I should be honored to marry the oldest son of the New York Familia. That’s what my father and every other male relative had tried to tell me since my betrothal to Luca. I knew that, and it wasn’t as if I hadn’t had time to prepare for this exact moment, and yet fear corseted my body in a relentless grip.
“You may kiss the bride,” the priest said.
I raised my head. Every pair of eyes in the pavilion scrutinized me, waiting for a flicker of weakness. Father would be furious if I let my terror show, and Luca’s Familia would use it against us. But I had grown up in a world where a perfect mask was the only protection afforded to women and had no trouble forcing my face into a placid expression. Nobody would know how much I wanted to escape. Nobody but Luca. I couldn’t hide from him, no matter how much I tried. My body wouldn’t stop shaking. As my gaze met Luca’s cold gray eyes, I could tell that he knew. How often had he instilled fear in others? Recognizing it was probably second nature to him.
He bent down to bridge the ten inches he towered over me. There was no sign of hesitation, fear or doubt on his face. My lips trembled against his mouth as his eyes bored into me. Their message was clear: You are mine.
CHAPTER ONE
Three years prior
I was curled up on the chaise longue in our library, reading, when a knock sounded. Liliana’s head rested in my lap and she didn’t even stir when the dark wooden door opened and our mother stepped in, her dark blond hair pulled back tightly and fasted in a bun at the back of her head. Mother was pale, her face drawn with worry.
“Did something happen?” I asked.
She smiled, but it was her fake smile. “Your father wants to talk to you in his office.”
I carefully moved out from under Lily’s head and put it down on the chaise. She drew her legs up against her body. She was small for an eleven year old, but I wasn’t exactly tall either with five foot four. None of the women in our family were. Mother avoided my eyes as I walked toward her.
“Am I in trouble?” I didn’t know what I could have done wrong. Usually Lily and I were the obedient ones; Gianna was the one who always broke the rules and got punished.
“Hurry. Don’t let your father wait,” Mother said simply.
My stomach was in knots when I arrived in front of Father’s office. After a moment to stifle my nerves, I knocked.
“Come in.”
I entered, forcing my face to be carefully guarded. Father sat behind his mahogany desk in a wide black leather armchair; behind him rose the mahogany shelves filled with books that Father had never read, but they hid a secret entrance to the basement and a corridor leading off the premises.
He looked up from a pile of sheets, grey hair slicked back. “Sit.”
I sank down on one of the chairs across from his desk and folded my hands in my lap, trying not to gnaw on my lower lip. Father hated that. I waited for him to start talking. He had a strange expression on his face as he scrutinized me. “The Bratva and the Triad are trying to claim our territories. They are getting bolder by the day. We’re luckier than the Las Vegas familia who also has to deal with the Mexicans but we can’t ignore the threat the Russians and the Taiwanese pose any longer.”
Confusion filled me. Father never talked about business to us. Girls didn’t need to know about the finer details of the mob business. I knew better than to interrupt him.
“We have to lay our feud with the New York Familia to rest and combine forces if we want to fight back the Bratva and the Triad.” Peace with the Familia? Father and every other member of the Chicago Outfit hated the Familia. They had been killing each other for decades and only recently decided on ignoring each other in favor of killing off the members of other crime organizations, like the Bratva and the Triad. “There is no stronger bond than blood. At least the Familia got that right.”
I frowned.
“Born in blood. Sworn in blood. That’s their motto.”
I nodded but my confusion only grew.
“I met with Salvatore Vitiello yesterday.” Father met with the Capo dei Capi, the head of the New York mob? A meeting between New York and Chicago hadn’t taken place in a decade and the last time hadn’t ended well. It was still referred to as the Bloody Thursday. And Father wasn’t even the Boss. He was only the Consigliere, the adviser to Fiore Cavallaro who ruled over the Outfit and with it the crime in the Midwest.
“We agreed that for peace to be an option we had to become family.” Father’s eyes bored into me and suddenly I didn’t want to hear what else he had to say. “Cavallaro and I agreed that you would marry his oldest son Luca, the future Capo dei Capi of the Familia.”
I felt like I was falling. “Why me?”
“Vitiello and Fiore have been talking on the phone several times in the last few weeks, and Vitiello wanted the most beautiful girl for his son. Of course, we couldn’t give him the daughter of one of our soldiers. Fiore doesn’t have daughters, so he said you were the most beautiful girl available.” Gianna was just as beautiful, but she was younger. That probably saved her.
“There are so many beautiful girls,” I choked. I couldn’t breathe. Father looked at me as if I was his most prized possession.
“There aren’t many Italian girls with hair like yours. Fiore described it as golden.” Father guffawed. “You are our door into the New York Familia.”
“But, Father, I’m fifteen. I can’t marry.”
Father made a dismissive gesture. “If I were to agree, you could. What do we care for laws?”
I gripped the armrests so tightly, my knuckles were turning white, but I didn’t feel pain. Numbness was working its way through my body.
“But I told Salvatore that the wedding would have to wait until you turn eighteen. Your mother was adamant you be of age and finish school. Fiore let her begging get to him.”
So the Boss had told my father the wedding had to wait. My own father would have thrown me into the arms of my future husband now. My husband. A wave of sickness crashed over me. I knew only two things about Luca Vitiello; he would become the head of the New York mob once his father retired or died, and he got his nickname ‘The Vice’ for crushing a man’s throat with his bare hands. I didn’t know how old he was. My cousin Bibiana had to marry a man thirty years her senior. Luca couldn’t be that old, if his father hadn’t retired yet. At least, that’s what I hoped. Was he cruel?
He’d crushed a man’s throat. He’ll be the head of the New York mob.
“Father,” I whispered. “Please don’t force me to marry that man.”
Father’s expression tightened. “You will marry Luca Vitiello. I shook hands on it with his father Salvatore. You will be a good wife to Luca, and when you meet him for the Engagement celebrations, you’ll act like an obedient lady.”
“Engagement party?” I echoed. My voice sounded distant, as if a veil of fog covered my ears.
“Of course. It’s a good way to establish bonds between our families, and it’ll give Luca the chance to see what he’s getting out of the deal. We don’t want to disappoint him.”
“When?” I cleared my throat but the lump remained. “When is the engagement party?”
“August. We haven’t set a date yet.”
That was in two months. I nodded numbly. I loved reading romance novels and whenever the couples in them married, I’d imagined how my wedding would be. I’d always imagined it would be filled with excitement and love. Empty dreams of a stupid girl.
“So I’m allowed to keep attending school?” What did it even matter if I graduated? I would never go to college, never work. All I’d be allowed to do was to warm my husband’s bed. My throat tightened further and tears prickled in my eyes, but I willed them not to fall. Father hated it when we lost control.
“Yes. I told Vitiello that you attend an all-girls Catholic school, which seemed to please him.” Of course, it did. Couldn’t risk that I got anywhere near boys.
“Is that all?”
“For now.”
I walked out of the office as if in trance. I’d turned fifteen four months ago. My birthday had felt like a huge step toward my future, and I’d been excited. Silly me. My life was already over before it even began. Everything was decided for me.
***
I couldn’t stop crying. Gianna stroked my hair as my head lay in her lap. She was thirteen, only eighteen months younger than me, but today those eighteen months meant the difference between freedom and a life in a loveless prison. I tried very hard not to resent her for it. It wasn’t her fault.
“You could try to talk to Father again. Maybe he’ll change his mind,” Gianna said in a soft voice.
“He won’t.”
“Maybe Mama will be able to convince him.”
As if Father would ever let a woman make a decision for him. “Nothing anyone could say or do will make a difference,” I said miserably. I hadn’t seen Mother since she’d sent me into Father’s office. She probably couldn’t face me, knowing what she’d condemned me to.
“But Aria—”
I lifted my head and wiped the tears from my face. Gianna stared at me with pitiful blue eyes, the same cloudless summer sky blue as my own. But where my hair was light blond hers was red. Father sometimes called her witch; it wasn’t an endearment. “He shook hands on it with Luca’s father.”
“They met?”
That’s what I’d wondered as well. Why had he found time to meet with the head of the New York Familia but not to tell me about his plans to sell me off like a better whore? I shook off the frustration and despair trying to claw their way out of my body.
“That’s what Father told me.”
“There has to be something we can do,” Gianna said.
“There isn’t.”
“But you haven’t even met the guy. You don’t even know how he looks! He could be ugly, fat and old.”
Ugly, fat and old. I wished that were the only features of Luca I had to worry about. “Let’s google him. There have to be photos of him on the internet.”
Gianna jumped up and took my laptop from my desk, then she sat down beside me, our sides pressed against each other.
We found several photos and articles about Luca. He had the coldest gray eyes I’d ever seen. I could imagine only too well how those eyes looked down at his victims before he put a bullet in their heads.
“He’s taller than everyone,” Gianna said in amazement. He was; in all the photos he was several inches taller than whoever stood beside him, and he was muscled. That probably explained why some people called him the Bull behind his back. That was the nickname the articles used and they called him the heir of businessman and club owner Salvatore Vitiello. Businessman. Maybe on the outside. Everybody knew what Salvatore Vitiello really was, but of course nobody was stupid enough to write about it.
“He’s with a new girl in every photo.”
I stared down at the emotionless face of my future husband. The newspaper called him the most sought after bachelor in New York, heir to hundreds of millions of dollars. Heir to an imperium of death and blood, that’s what it should say.
Gianna huffed. “God, girls are throwing themselves at him. I suppose he’s good looking.”
“They can have him,” I said bitterly. In our world a handsome exterior often hid the monster within. The society girls saw his good looks and wealth. They thought the bad boy aura was a game. They fawned over his predator-like charisma because it radiated power. But what they didn’t know was that blood and death lurked beneath the arrogant smile.
I stood abruptly. “I need to talk to Umberto.”
Umberto was almost fifty and my father’s loyal soldier. He was also Gianna’s and my bodyguard. He knew everything about everyone. Mother called him a scandalmonger. But if anyone knew more about Luca, it was Umberto.
***
“He became a Made Man at eleven,” Umberto said, sharpening his knife on a grinder as he did every day. The smell of tomato and oregano filled the kitchen, but it didn’t give me a sense of comfort as it usually did.
“At eleven?” I asked, trying to keep my voice even. Most people didn’t become fully initiated members of the Mafia until they were sixteen. “Because of his father?”
Umberto grinned, revealing a gold incisor, and paused in his movements. “You think he got it easy because he’s the Boss’s son? He killed his first man at eleven, that’s why it was decided to initiate him early.”
Gianna gasped. “He’s a monster.”
Umberto shrugged. “He’s what he needs to be. Ruling over New York, you can’t be a pussy.” He gave an apologetic smile. “A wuss.”
“What happened?” I wasn’t sure I really wanted to know. If Luca had killed his first man at eleven, then how many more had he killed in the nine years since?
Umberto shook his shaved head, and scratched the long scar that ran from his temple down to his chin. He was thin, and didn’t look like much, but Mother told me few were faster with a knife than him. I’d never seen him fight. “Can’t say. I’m not that familiar with New York.”
I watched our cook as she prepared dinner, trying to focus on something that wasn’t my churning stomach and my overwhelming fear. Umberto scanned my face. “He’s a good catch. He’ll be the most powerful man on the East coast soon enough. He’ll protect you.”
“And who will protect me from him?” I hissed.
Umberto didn’t say anything because the answer was clear: nobody could protect me from Luca after our wedding. Not Umberto, and not my father if he felt so inclined. Women in our world belonged to their husband. They were his property to deal with however he pleased.
CHAPTER TWO
The last couple of months had gone by too fast no matter how much I wanted time to slow, to give me more time to prepare. Only two days until my engagement party. Mother was busy ordering the servants around, making sure the house was spotless and nothing went wrong. It wasn’t even a big celebration. Only our family, Luca’s family and the families of the respective heads of New York and Chicago were invited. Umberto said it was for safety reasons. The truce was still too fresh to risk a gathering of hundreds of guests.
I wished they’d cancel it altogether. For all I cared, I didn’t have to meet Luca until the day of our wedding. Fabiano jumped up and down on my bed, a pout on his face. He was only five and had entirely too much energy. “I want to play!”
“Mother doesn’t want you to race through the house. Everything needs to be perfect for the guests.”
“But they aren’t even here!” Thank God. Luca and the rest of the New York guests would arrive tomorrow. Only one more night until I’d be meeting my future husband, a man who killed with his bare hands. I closed my eyes.
“Are you crying again?” Fabiano hopped off the bed and walked up to me, slipping his hand into mine. His dark blonde hair was a mess. I tried to smooth it down but Fabiano jerked his head away.
“What do you mean?” I’d tried to hide my tears from him. Mostly I cried at night when I was protected by darkness.
“Lily says you cry all the time because Luca has bought you.”
I froze. I’d have to tell Liliana to stop saying such things. It would only get me in trouble. “He didn’t buy me.” Liar. Liar.
“Same difference,” Gianna said from the doorway, startling me.
“Shhh. What if Father hears us?”
Gianna shrugged. “He knows that I hate how he sold you like a cow.”
“Gianna,” I warned, nodding toward Fabiano. He peered up at me. “I don’t want you to leave,” he whispered.
“I’m not leaving for a long time, Fabi.” He seemed satisfied with my answer and the worry disappeared from his face and was replaced by his up-to-no good expression. “Catch me!” he screamed and stormed off, pushing Gianna aside as he darted past her.
Gianna tore after him. “I’ll kick your ass, you little monster!”
I rushed into the corridor. Liliana poked her head out of her door and then she too ran after my brother and sister. Mother would have my head if they smashed another family heirloom. I flew down the stairs. Fabiano was still in the lead. He was fast, but Liliana had almost caught him while Gianna and I were too slow in the high heels my mother forced us to wear for practice. Fabiano dashed into the corridor leading into the west wing of the house and the rest of us followed. I wanted to shout at him to stop. Father’s office was in this part of the house. We’d be in so much trouble if he caught us playing around. Fabiano was supposed to act like a man. What five-year-old acted like a man?
We passed Father’s door and relief washed over me, but then three men rounded the corner at the end of the corridor. I parted my lips to shout a warning, but it was too late. Fabiano skidded to a halt but Liliana ran into the man in the middle with full force. Most people would have lost their balance. Most people weren’t six foot five and built like a bull.
I jerked to a halt as time seemed to grind to a stop around me. Gianna gasped beside me, but my gaze was frozen on my future husband. He was looking down at the blond head of my little sister, steadying her with his strong hands. Hands he’d used to crush a man’s throat.
“Liliana,” I said, my voice shrill with fear. I never called my sister by her full name unless she was in trouble or something was seriously wrong. I wished I was better at hiding my terror. Now everyone was staring at me, including Luca. His cold gray eyes scanned me from head to toe, lingering on my hair.
God, he was tall. The men beside him were both over six feet but he dwarfed them. His hands were still on Lily’s shoulders. “Liliana, come here,” I said firmly, holding out a hand. I wanted her far away from Luca. She stumbled backward, then flew into my arms, burying her face against my shoulder. Luca raised one black eyebrow.
“That’s Luca Vitiello!” Gianna said helpfully, not even bothering to hide her disgust. Fabiano made a sound like an enraged wildcat and stormed toward Luca, and started pummeling his legs and stomach with his small fists. “Leave Aria alone! You don’t get her!”
My heart stopped right then. The man to Luca’s side took a step forward. The outline of a gun was visible under his vest. He had to be Luca’s bodyguard, though I really couldn’t see why he needed one.
“No, Cesare,” Luca said simply and the man stilled. Luca caught my brother’s hands in one of his, stopping the assault. I doubted he’d even felt the blows. I pushed Lily toward Gianna who wrapped a protective arm around her, then I approached Luca. I was scared out of my mind, but I needed to get Fabiano away from him. Maybe New York and Chicago were trying to lay their feud to rest, but alliances could break in a blink. It wouldn’t be the first time. Luca and his men were still the enemy.
“What a warm welcome we get. That’s the infamous hospitality of the Outfit,” said the other man with Luca; he had the same black hair but his eyes were darker. He was a couple of inches smaller than Luca and not as broad, but it was unmistakable that they were brothers.
“Matteo,” Luca said in a low voice that made me shiver. Fabiano was still snarling and struggling like a wild animal, but Luca held him at arm-length.
“Fabiano,” I said firmly, gripping his upper arm. “It’s enough. That’s not how we treat guests.”
Fabiano froze, then gazed up at me over his shoulder. “He’s not a guest. He wants to steal you away, Aria.”
Matteo chuckled. “This is too good. I’m glad Father convinced me to come.”
“Ordered you,” Luca corrected, but he didn’t take his eyes off of me. I couldn’t return his gaze. My cheeks blazed with heat at his scrutiny. My father and his bodyguards made sure that Gianna, Lily and I weren’t around men very often, and the ones he let near us were either family or ancient. Luca was neither family, nor old. He was only five years older than me, but he looked like a man and made me feel like a small girl in comparison.
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Text ：Aria Scuderi is a mafia princess known for her beauty. At the age of 18, she was forced to marry a Devil because of family interests.
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Prologue
My fingers shook like leaves in the breeze as I raised them, my heartbeat hummingbird quick. Luca’s strong hand was firm and steady as he took mine and slipped the ring onto my finger.
White gold with twenty small diamonds.
What was meant as a sign of love and devotion for other couples was nothing but a testament of his ownership of me. A daily reminder of the golden cage I’d be trapped in for the rest of my life. Until death do us part wasn’t an empty promise as with so many other couples that entered the holy bond of marriage. There was no way out of this union for me. I was Luca’s until the bitter end. The last few words of the oath that men swore when they were inducted into the mafia could just as well have been the closing of my wedding vow:
“I enter alive and I will have to get out dead.”
I should have run when I still had the chance. Now, as hundreds of faces from the Chicago and New York Familias stared back at us, flight was no longer an option. Nor was divorce. Death was the only acceptable end to a marriage in our world. Even if I still managed to escape Luca’s watchful eyes and that of his henchmen, my breach of our agreement would mean war. Nothing my father could say would prevent Luca’s Familia from exercising vengeance for making them lose face.
My feelings didn’t matter, never had. I’d been growing up in a world where no choices were given, especially to women.
This wedding wasn’t about love or trust or choice. It was about duty and honor, about doing what was expected.
A bond to ensure peace.
I wasn’t an idiot. I knew what else this was about: money and power. Both were dwindling since the Russian Mob ‘The Bratva’, the Taiwanese Triad, and other crime organizations had been trying to expand their influence into our territories. The Italian Familias across the US needed to lay their feuds to rest and work together to beat down their enemies. I should be honored to marry the oldest son of the New York Familia. That’s what my father and every other male relative had tried to tell me since my betrothal to Luca. I knew that, and it wasn’t as if I hadn’t had time to prepare for this exact moment, and yet fear corseted my body in a relentless grip.
“You may kiss the bride,” the priest said.
I raised my head. Every pair of eyes in the pavilion scrutinized me, waiting for a flicker of weakness. Father would be furious if I let my terror show, and Luca’s Familia would use it against us. But I had grown up in a world where a perfect mask was the only protection afforded to women and had no trouble forcing my face into a placid expression. Nobody would know how much I wanted to escape. Nobody but Luca. I couldn’t hide from him, no matter how much I tried. My body wouldn’t stop shaking. As my gaze met Luca’s cold gray eyes, I could tell that he knew. How often had he instilled fear in others? Recognizing it was probably second nature to him.
He bent down to bridge the ten inches he towered over me. There was no sign of hesitation, fear or doubt on his face. My lips trembled against his mouth as his eyes bored into me. Their message was clear: You are mine.
CHAPTER ONE
Three years prior
I was curled up on the chaise longue in our library, reading, when a knock sounded. Liliana’s head rested in my lap and she didn’t even stir when the dark wooden door opened and our mother stepped in, her dark blond hair pulled back tightly and fasted in a bun at the back of her head. Mother was pale, her face drawn with worry.
“Did something happen?” I asked.
She smiled, but it was her fake smile. “Your father wants to talk to you in his office.”
I carefully moved out from under Lily’s head and put it down on the chaise. She drew her legs up against her body. She was small for an eleven year old, but I wasn’t exactly tall either with five foot four. None of the women in our family were. Mother avoided my eyes as I walked toward her.
“Am I in trouble?” I didn’t know what I could have done wrong. Usually Lily and I were the obedient ones; Gianna was the one who always broke the rules and got punished.
“Hurry. Don’t let your father wait,” Mother said simply.
My stomach was in knots when I arrived in front of Father’s office. After a moment to stifle my nerves, I knocked.
“Come in.”
I entered, forcing my face to be carefully guarded. Father sat behind his mahogany desk in a wide black leather armchair; behind him rose the mahogany shelves filled with books that Father had never read, but they hid a secret entrance to the basement and a corridor leading off the premises.
He looked up from a pile of sheets, grey hair slicked back. “Sit.”
I sank down on one of the chairs across from his desk and folded my hands in my lap, trying not to gnaw on my lower lip. Father hated that. I waited for him to start talking. He had a strange expression on his face as he scrutinized me. “The Bratva and the Triad are trying to claim our territories. They are getting bolder by the day. We’re luckier than the Las Vegas familia who also has to deal with the Mexicans but we can’t ignore the threat the Russians and the Taiwanese pose any longer.”
Confusion filled me. Father never talked about business to us. Girls didn’t need to know about the finer details of the mob business. I knew better than to interrupt him.
“We have to lay our feud with the New York Familia to rest and combine forces if we want to fight back the Bratva and the Triad.” Peace with the Familia? Father and every other member of the Chicago Outfit hated the Familia. They had been killing each other for decades and only recently decided on ignoring each other in favor of killing off the members of other crime organizations, like the Bratva and the Triad. “There is no stronger bond than blood. At least the Familia got that right.”
I frowned.
“Born in blood. Sworn in blood. That’s their motto.”
I nodded but my confusion only grew.
“I met with Salvatore Vitiello yesterday.” Father met with the Capo dei Capi, the head of the New York mob? A meeting between New York and Chicago hadn’t taken place in a decade and the last time hadn’t ended well. It was still referred to as the Bloody Thursday. And Father wasn’t even the Boss. He was only the Consigliere, the adviser to Fiore Cavallaro who ruled over the Outfit and with it the crime in the Midwest.
“We agreed that for peace to be an option we had to become family.” Father’s eyes bored into me and suddenly I didn’t want to hear what else he had to say. “Cavallaro and I agreed that you would marry his oldest son Luca, the future Capo dei Capi of the Familia.”
I felt like I was falling. “Why me?”
“Vitiello and Fiore have been talking on the phone several times in the last few weeks, and Vitiello wanted the most beautiful girl for his son. Of course, we couldn’t give him the daughter of one of our soldiers. Fiore doesn’t have daughters, so he said you were the most beautiful girl available.” Gianna was just as beautiful, but she was younger. That probably saved her.
“There are so many beautiful girls,” I choked. I couldn’t breathe. Father looked at me as if I was his most prized possession.
“There aren’t many Italian girls with hair like yours. Fiore described it as golden.” Father guffawed. “You are our door into the New York Familia.”
“But, Father, I’m fifteen. I can’t marry.”
Father made a dismissive gesture. “If I were to agree, you could. What do we care for laws?”
I gripped the armrests so tightly, my knuckles were turning white, but I didn’t feel pain. Numbness was working its way through my body.
“But I told Salvatore that the wedding would have to wait until you turn eighteen. Your mother was adamant you be of age and finish school. Fiore let her begging get to him.”
So the Boss had told my father the wedding had to wait. My own father would have thrown me into the arms of my future husband now. My husband. A wave of sickness crashed over me. I knew only two things about Luca Vitiello; he would become the head of the New York mob once his father retired or died, and he got his nickname ‘The Vice’ for crushing a man’s throat with his bare hands. I didn’t know how old he was. My cousin Bibiana had to marry a man thirty years her senior. Luca couldn’t be that old, if his father hadn’t retired yet. At least, that’s what I hoped. Was he cruel?
He’d crushed a man’s throat. He’ll be the head of the New York mob.
“Father,” I whispered. “Please don’t force me to marry that man.”
Father’s expression tightened. “You will marry Luca Vitiello. I shook hands on it with his father Salvatore. You will be a good wife to Luca, and when you meet him for the Engagement celebrations, you’ll act like an obedient lady.”
“Engagement party?” I echoed. My voice sounded distant, as if a veil of fog covered my ears.
“Of course. It’s a good way to establish bonds between our families, and it’ll give Luca the chance to see what he’s getting out of the deal. We don’t want to disappoint him.”
“When?” I cleared my throat but the lump remained. “When is the engagement party?”
“August. We haven’t set a date yet.”
That was in two months. I nodded numbly. I loved reading romance novels and whenever the couples in them married, I’d imagined how my wedding would be. I’d always imagined it would be filled with excitement and love. Empty dreams of a stupid girl.
“So I’m allowed to keep attending school?” What did it even matter if I graduated? I would never go to college, never work. All I’d be allowed to do was to warm my husband’s bed. My throat tightened further and tears prickled in my eyes, but I willed them not to fall. Father hated it when we lost control.
“Yes. I told Vitiello that you attend an all-girls Catholic school, which seemed to please him.” Of course, it did. Couldn’t risk that I got anywhere near boys.
“Is that all?”
“For now.”
I walked out of the office as if in trance. I’d turned fifteen four months ago. My birthday had felt like a huge step toward my future, and I’d been excited. Silly me. My life was already over before it even began. Everything was decided for me.
***
I couldn’t stop crying. Gianna stroked my hair as my head lay in her lap. She was thirteen, only eighteen months younger than me, but today those eighteen months meant the difference between freedom and a life in a loveless prison. I tried very hard not to resent her for it. It wasn’t her fault.
“You could try to talk to Father again. Maybe he’ll change his mind,” Gianna said in a soft voice.
“He won’t.”
“Maybe Mama will be able to convince him.”
As if Father would ever let a woman make a decision for him. “Nothing anyone could say or do will make a difference,” I said miserably. I hadn’t seen Mother since she’d sent me into Father’s office. She probably couldn’t face me, knowing what she’d condemned me to.
“But Aria—”
I lifted my head and wiped the tears from my face. Gianna stared at me with pitiful blue eyes, the same cloudless summer sky blue as my own. But where my hair was light blond hers was red. Father sometimes called her witch; it wasn’t an endearment. “He shook hands on it with Luca’s father.”
“They met?”
That’s what I’d wondered as well. Why had he found time to meet with the head of the New York Familia but not to tell me about his plans to sell me off like a better whore? I shook off the frustration and despair trying to claw their way out of my body.
“That’s what Father told me.”
“There has to be something we can do,” Gianna said.
“There isn’t.”
“But you haven’t even met the guy. You don’t even know how he looks! He could be ugly, fat and old.”
Ugly, fat and old. I wished that were the only features of Luca I had to worry about. “Let’s google him. There have to be photos of him on the internet.”
Gianna jumped up and took my laptop from my desk, then she sat down beside me, our sides pressed against each other.
We found several photos and articles about Luca. He had the coldest gray eyes I’d ever seen. I could imagine only too well how those eyes looked down at his victims before he put a bullet in their heads.
“He’s taller than everyone,” Gianna said in amazement. He was; in all the photos he was several inches taller than whoever stood beside him, and he was muscled. That probably explained why some people called him the Bull behind his back. That was the nickname the articles used and they called him the heir of businessman and club owner Salvatore Vitiello. Businessman. Maybe on the outside. Everybody knew what Salvatore Vitiello really was, but of course nobody was stupid enough to write about it.
“He’s with a new girl in every photo.”
I stared down at the emotionless face of my future husband. The newspaper called him the most sought after bachelor in New York, heir to hundreds of millions of dollars. Heir to an imperium of death and blood, that’s what it should say.
Gianna huffed. “God, girls are throwing themselves at him. I suppose he’s good looking.”
“They can have him,” I said bitterly. In our world a handsome exterior often hid the monster within. The society girls saw his good looks and wealth. They thought the bad boy aura was a game. They fawned over his predator-like charisma because it radiated power. But what they didn’t know was that blood and death lurked beneath the arrogant smile.
I stood abruptly. “I need to talk to Umberto.”
Umberto was almost fifty and my father’s loyal soldier. He was also Gianna’s and my bodyguard. He knew everything about everyone. Mother called him a scandalmonger. But if anyone knew more about Luca, it was Umberto.
***
“He became a Made Man at eleven,” Umberto said, sharpening his knife on a grinder as he did every day. The smell of tomato and oregano filled the kitchen, but it didn’t give me a sense of comfort as it usually did.
“At eleven?” I asked, trying to keep my voice even. Most people didn’t become fully initiated members of the Mafia until they were sixteen. “Because of his father?”
Umberto grinned, revealing a gold incisor, and paused in his movements. “You think he got it easy because he’s the Boss’s son? He killed his first man at eleven, that’s why it was decided to initiate him early.”
Gianna gasped. “He’s a monster.”
Umberto shrugged. “He’s what he needs to be. Ruling over New York, you can’t be a pussy.” He gave an apologetic smile. “A wuss.”
“What happened?” I wasn’t sure I really wanted to know. If Luca had killed his first man at eleven, then how many more had he killed in the nine years since?
Umberto shook his shaved head, and scratched the long scar that ran from his temple down to his chin. He was thin, and didn’t look like much, but Mother told me few were faster with a knife than him. I’d never seen him fight. “Can’t say. I’m not that familiar with New York.”
I watched our cook as she prepared dinner, trying to focus on something that wasn’t my churning stomach and my overwhelming fear. Umberto scanned my face. “He’s a good catch. He’ll be the most powerful man on the East coast soon enough. He’ll protect you.”
“And who will protect me from him?” I hissed.
Umberto didn’t say anything because the answer was clear: nobody could protect me from Luca after our wedding. Not Umberto, and not my father if he felt so inclined. Women in our world belonged to their husband. They were his property to deal with however he pleased.
CHAPTER TWO
The last couple of months had gone by too fast no matter how much I wanted time to slow, to give me more time to prepare. Only two days until my engagement party. Mother was busy ordering the servants around, making sure the house was spotless and nothing went wrong. It wasn’t even a big celebration. Only our family, Luca’s family and the families of the respective heads of New York and Chicago were invited. Umberto said it was for safety reasons. The truce was still too fresh to risk a gathering of hundreds of guests.
I wished they’d cancel it altogether. For all I cared, I didn’t have to meet Luca until the day of our wedding. Fabiano jumped up and down on my bed, a pout on his face. He was only five and had entirely too much energy. “I want to play!”
“Mother doesn’t want you to race through the house. Everything needs to be perfect for the guests.”
“But they aren’t even here!” Thank God. Luca and the rest of the New York guests would arrive tomorrow. Only one more night until I’d be meeting my future husband, a man who killed with his bare hands. I closed my eyes.
“Are you crying again?” Fabiano hopped off the bed and walked up to me, slipping his hand into mine. His dark blonde hair was a mess. I tried to smooth it down but Fabiano jerked his head away.
“What do you mean?” I’d tried to hide my tears from him. Mostly I cried at night when I was protected by darkness.
“Lily says you cry all the time because Luca has bought you.”
I froze. I’d have to tell Liliana to stop saying such things. It would only get me in trouble. “He didn’t buy me.” Liar. Liar.
“Same difference,” Gianna said from the doorway, startling me.
“Shhh. What if Father hears us?”
Gianna shrugged. “He knows that I hate how he sold you like a cow.”
“Gianna,” I warned, nodding toward Fabiano. He peered up at me. “I don’t want you to leave,” he whispered.
“I’m not leaving for a long time, Fabi.” He seemed satisfied with my answer and the worry disappeared from his face and was replaced by his up-to-no good expression. “Catch me!” he screamed and stormed off, pushing Gianna aside as he darted past her.
Gianna tore after him. “I’ll kick your ass, you little monster!”
I rushed into the corridor. Liliana poked her head out of her door and then she too ran after my brother and sister. Mother would have my head if they smashed another family heirloom. I flew down the stairs. Fabiano was still in the lead. He was fast, but Liliana had almost caught him while Gianna and I were too slow in the high heels my mother forced us to wear for practice. Fabiano dashed into the corridor leading into the west wing of the house and the rest of us followed. I wanted to shout at him to stop. Father’s office was in this part of the house. We’d be in so much trouble if he caught us playing around. Fabiano was supposed to act like a man. What five-year-old acted like a man?
We passed Father’s door and relief washed over me, but then three men rounded the corner at the end of the corridor. I parted my lips to shout a warning, but it was too late. Fabiano skidded to a halt but Liliana ran into the man in the middle with full force. Most people would have lost their balance. Most people weren’t six foot five and built like a bull.
I jerked to a halt as time seemed to grind to a stop around me. Gianna gasped beside me, but my gaze was frozen on my future husband. He was looking down at the blond head of my little sister, steadying her with his strong hands. Hands he’d used to crush a man’s throat.
“Liliana,” I said, my voice shrill with fear. I never called my sister by her full name unless she was in trouble or something was seriously wrong. I wished I was better at hiding my terror. Now everyone was staring at me, including Luca. His cold gray eyes scanned me from head to toe, lingering on my hair.
God, he was tall. The men beside him were both over six feet but he dwarfed them. His hands were still on Lily’s shoulders. “Liliana, come here,” I said firmly, holding out a hand. I wanted her far away from Luca. She stumbled backward, then flew into my arms, burying her face against my shoulder. Luca raised one black eyebrow.
“That’s Luca Vitiello!” Gianna said helpfully, not even bothering to hide her disgust. Fabiano made a sound like an enraged wildcat and stormed toward Luca, and started pummeling his legs and stomach with his small fists. “Leave Aria alone! You don’t get her!”
My heart stopped right then. The man to Luca’s side took a step forward. The outline of a gun was visible under his vest. He had to be Luca’s bodyguard, though I really couldn’t see why he needed one.
“No, Cesare,” Luca said simply and the man stilled. Luca caught my brother’s hands in one of his, stopping the assault. I doubted he’d even felt the blows. I pushed Lily toward Gianna who wrapped a protective arm around her, then I approached Luca. I was scared out of my mind, but I needed to get Fabiano away from him. Maybe New York and Chicago were trying to lay their feud to rest, but alliances could break in a blink. It wouldn’t be the first time. Luca and his men were still the enemy.
“What a warm welcome we get. That’s the infamous hospitality of the Outfit,” said the other man with Luca; he had the same black hair but his eyes were darker. He was a couple of inches smaller than Luca and not as broad, but it was unmistakable that they were brothers.
“Matteo,” Luca said in a low voice that made me shiver. Fabiano was still snarling and struggling like a wild animal, but Luca held him at arm-length.
“Fabiano,” I said firmly, gripping his upper arm. “It’s enough. That’s not how we treat guests.”
Fabiano froze, then gazed up at me over his shoulder. “He’s not a guest. He wants to steal you away, Aria.”
Matteo chuckled. “This is too good. I’m glad Father convinced me to come.”
“Ordered you,” Luca corrected, but he didn’t take his eyes off of me. I couldn’t return his gaze. My cheeks blazed with heat at his scrutiny. My father and his bodyguards made sure that Gianna, Lily and I weren’t around men very often, and the ones he let near us were either family or ancient. Luca was neither family, nor old. He was only five years older than me, but he looked like a man and made me feel like a small girl in comparison.
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Due to the word limit, it can only be updated here!
Install the APP to search for the title "Tied by honor" Enjoy Romance Now ;)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 18 | 18 | 18 |
| Popularity | 96 | 96 | 96 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Azerbaijan,Korea,Japan,Australia,Turkey,Poland,Portugal,Kenya,Thailand,Singapore,Germany,United States,Nigeria,Mexico,Qatar,Chile,Russia,Philippines,Canada | Azerbaijan,Korea,Japan,Australia,Turkey,Poland,Portugal,Kenya,Thailand,Singapore,Germany,United States,Nigeria,Mexico,Qatar,Chile,Russia,Philippines,Canada | Azerbaijan,Korea,Japan,Australia,Turkey,Poland,Portugal,Kenya,Thailand,Singapore,Germany,United States,Nigeria,Mexico,Qatar,Chile,Russia,Philippines,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Uread in recent advertising is Instagram, and the main creative type is Video.
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