H&M - on aime la mode Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the H&M - on aime la mode's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps H&M - on aime la mode.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of H&M - on aime la mode
App Name : H&M - on aime la mode
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : H&M
Publisher : Instagram,Facebook,OLX Classifieds,Bird Coloring Book for Kids - Children Drawing free games,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,Coin Dozer: Pirates
Total creative ads during the time period : 10,000
Duration : 1,700
Popularity : 2,889,442
Check ASO Keywords of H&M - on aime la mode
2. H&M - on aime la mode’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser H&M - on aime la mode in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of H&M - on aime la mode in the recent period. As of 2021-03-15, among the H&M - on aime la mode‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.3%, Carousel category's proportion is 1.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, H&M - on aime la mode's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.52%,
Facebook's proportion is 32.72%,
Messenger's proportion is 31.75%,
Audience Network's proportion is 0.02%,
's proportion is .
In the date of 2021-03-15, H&M - on aime la mode‘s network with the most ads is Instagram and its proportion is 38.89%.
3. Top 3 Ad Creative Analysis of H&M - on aime la mode
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of H&M - on aime la mode. We can see some advertising trends.
Top 1 Ad Creative of H&M - on aime la mode
Ad Details ：
Headline ：Aditya Seal’s Winter Lookbook
Text ：Actor and explorer Aditya Seal puts his true self out in style, unapologetically. @adityaseal #HMIndia #HMMan
Top 2 Ad Creative of H&M - on aime la mode
Ad Details ：
Headline ：Soon: Simone Rocha x H&M
Text ：For the very first time, the Simone Rocha universe is opened up to the whole family.
Top 3 Ad Creative of H&M - on aime la mode
Ad Details ：
Headline ：Bring on the future
Text ：What are your hopes and wishes for the new year? #HMBringOnTheFuture
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 5 | 9 | 13 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 640 | 400 x 400 | |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for H&M - on aime la mode in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free H&M - on aime la mode's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to H&M - on aime la mode, you can click the app name below to view related reports, or you can find more info in ASOTools.