Utopia: Origin Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Utopia: Origin's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Utopia: Origin.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Utopia: Origin
App Name : Utopia: Origin
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),YouTube
Developer : HK HERO ENTERTAINMENT CO.
Publisher : Facebook,Tap Tap Music-Pop Songs,我的安吉拉,Top Gear: Extreme Car Parking,City Driving 2,TopBuzz: Notícias,Vídeos, GIFs,Lane Racing,Archery Master Challenges,Find Hidden Numbers !
Total creative ads during the time period : 99
Duration : 777
Popularity : 15,880
Check ASO Keywords of Utopia: Origin
2. Utopia: Origin’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Utopia: Origin in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Utopia: Origin in the recent period. As of 2021-03-16, among the Utopia: Origin‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.5%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Utopia: Origin's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Utopia: Origin‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Utopia: Origin
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Utopia: Origin. We can see some advertising trends.
Top 1 Ad Creative of Utopia: Origin
Ad Details ：
Headline ：周年歡聚 好康免費領
Text ：《烏托邦：起源》兩周年慶遇上聖誕季，現在参加活动贈送免費雪人坐骑與圣诞雪橇，轉發抽獎更有机会獲得白靈孔雀。搭上雪人☃，和朋友們暢游冰雪世界吧！💙
Top 2 Ad Creative of Utopia: Origin
Ad Details ：
Headline ：周年歡聚 好康免費領
Text ：《烏托邦：起源》兩周年慶遇上聖誕季，現在参加活动贈送免費雪人坐骑與圣诞雪橇，轉發抽獎更有机会獲得白靈孔雀。搭上雪人☃，和朋友們暢游冰雪世界吧！💙
Top 3 Ad Creative of Utopia: Origin
Ad Details ：
Headline ：周年歡聚 好康免費領
Text ：《烏托邦：起源》兩周年慶典來臨。現在登入即贈送聖誕坐騎與熊貓套裝，快來體驗！♪(^∇^*)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 80 | 79 |
| Popularity | 636 | 615 | 614 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 375 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong,Taiwan | Taiwan,Hong Kong | Hong Kong,Taiwan |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Utopia: Origin in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Utopia: Origin's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Utopia: Origin, you can click the app name below to view related reports, or you can find more info in ASOTools.