Van Oord Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Van Oord's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Van Oord.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Van Oord
App Name : Van Oord
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Van Oord Dredging and Marine Contractors
Publisher : Instagram
Total creative ads during the time period : 24
Duration : 303
Popularity : 4,356
Check ASO Keywords of Van Oord
2. Van Oord’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Van Oord in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Van Oord in the recent period. As of 2020-12-17, among the Van Oord‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-17, Van Oord's the proportion of networks impressions are placed like this:
Instagram's proportion is 54.79%,
Messenger's proportion is 45.21%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-17, Van Oord‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Van Oord
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Van Oord. We can see some advertising trends.
Top 1 Ad Creative of Van Oord
Ad Details ：
Headline ：Systems Engineer bij Van Oord
Text ：Als Systems Engineer ben je medeverantwoordelijk voor de ontwikkeling, implementatie en praktische toepassing van Systems Engineering bij Van Oord. Solliciteer nu!
Top 2 Ad Creative of Van Oord
Ad Details ：
Headline ：Systems Engineer bij Van Oord
Text ：Op zoek naar een uitdaging als Systems Engineer voor onze Nederlandse uitdagende projecten? Bekijk hier de vacature!
Top 3 Ad Creative of Van Oord
Ad Details ：
Headline ：Systems Engineer bij Van Oord
Text ：Als Systems Engineer ben je medeverantwoordelijk voor de ontwikkeling, implementatie en praktische toepassing van Systems Engineering bij Van Oord. Solliciteer nu!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 15 | 15 | 15 |
| Popularity | 74 | 74 | 73 |
| Dimensions | 3456 x 3456 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Netherlands,Suriname | Netherlands,Suriname | Netherlands,Suriname |
| Language | Dutch | Dutch | Dutch |
Through the above analysis, we can see that the most effective channel for Van Oord in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Van Oord's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Van Oord, you can click the app name below to view related reports, or you can find more info in ASOTools.