Varo Bank: Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Varo Bank: Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Varo Bank: Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Varo Bank: Mobile Banking
App Name : Varo Bank: Mobile Banking
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Varo Bank, N.A.
Publisher : Instagram,Facebook,Track BETA,Snogard - A Minecraft music video,Abdul Bari Islamic Cartoons,My-Campus.Rocks - VTU
Total creative ads during the time period : 685
Duration : 264
Popularity : 73,828
Check ASO Keywords of Varo Bank: Mobile Banking
2. Varo Bank: Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Varo Bank: Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Varo Bank: Mobile Banking in the recent period. As of 2021-03-15, among the Varo Bank: Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Varo Bank: Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.78%,
Audience Network's proportion is 23.46%,
Instagram's proportion is 22.48%,
Messenger's proportion is 21.26%,
IronSource's proportion is 0.03%.
In the date of 2021-03-15, Varo Bank: Mobile Banking‘s network with the most ads is Audience Network and its proportion is 25.88%.
3. Top 3 Ad Creative Analysis of Varo Bank: Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Varo Bank: Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Varo Bank: Mobile Banking
Ad Details ：
Headline ：Varo Money
Text ：There are no monthly fees or minimum balance requirements with a Varo Bank Account.
Plus, you can bank with us right from home — before you even put your pants on.
Signing up for an account is free → Get started now!
Top 2 Ad Creative of Varo Bank: Mobile Banking
Ad Details ：
Headline ：Varo Money
Text ：There are no monthly fees or minimum balance requirements with a Varo Bank Account.
Plus, you can bank with us right from home — before you even put your pants on.
Signing up for an account is free → Get started now!
Top 3 Ad Creative of Varo Bank: Mobile Banking
Ad Details ：
Headline ：Sign Up for Varo Today | Open a New Bank Account
Text ：Varo Bank is here.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 138 | 138 | 116 |
| Popularity | 936 | 935 | 867 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Varo Bank: Mobile Banking in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Varo Bank: Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Varo Bank: Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.