Coop.ch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Coop.ch's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Coop.ch.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Coop.ch
App Name : Coop.ch
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Coop
Publisher : Instagram,Facebook
Total creative ads during the time period : 357
Duration : 313
Popularity : 60,031
Check ASO Keywords of Coop.ch
2. Coop.ch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Coop.ch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Coop.ch in the recent period. As of 2021-03-15, among the Coop.ch‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Coop.ch's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Coop.ch‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Coop.ch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Coop.ch. We can see some advertising trends.
Top 1 Ad Creative of Coop.ch
Ad Details ：
Headline ：Smelties Bâtonnets nature bio 6 mois+
Text ：SMELTIES bâtonnets de maïs bio pour les bébés dès 6 mois!
.
SMELTIES est un en-cas sain et sans gluten à base de maïs qui fond rapidement dans la bouche.
.
Dans quelles situations les bâtonnets sont-ils plus pratiques ?
-----------------------------------------------
- Si le bébé ne peut pas encore tenir les flips correctement.�- Si vous ne pouvez pas encore donner plusieurs flips au bébé à la fois. �Par exemple, dans un landau, une poussette ou un siège d'auto.
.
Les 6 avantages des SMELTIES :
----------------------------------------------
1. Seulement 2-3 ingrédients
2. Pas de risque d'étouffement, fondant dans la bouche.
3. Sans gluten.
4. Sans allergène
5. Flips ou bâtonnets aérés. Ne coupent pas l'appétit avant le repas
6. Goût aromatique.
.
Les SMELTIES sont également sans lactose, végétaliens, non génétiquement modifiés et ne contiennent aucune trace d'autres aliments.
.
Assortiment:
-----------------------------------------------
- Flips bio nature
- Flips bio avec 1% sel
- Bâtonnets bio nature
- Flips bio avec millet
- Flips nature
.
Points de vente (au rayon bébé)
-----------------------------------------------
- Coop supermarchés
- Droguerie Müller
- Dans les pharmacies et les drogueries
- coop@home: http://bit.ly/30U3jxm
.
https://www.smelties.ch/fr/points-de-vente
.
Magasins en ligne : https://www.smelties.ch/fr/magasins-en-ligne
Top 2 Ad Creative of Coop.ch
Ad Details ：
Headline ：SMELTIES 1% sale per neonati e bambini dai 18 mesi.
Text ：Per bambini già a partire dai 18 mesi: Flips di mais bio SMELTIES con l'1% di sale, prodotte in Svizzera.
.
Contengono solo l’1% di sale, non ungono e sono perfetti per bambini a partire dai 18 mesi.
I flips piacciono però anche agli adulti!
.
I pregi degli SMELTIES leggermente salati
-----------------------------------------------
• Mais biologico, 1% di sale, 1% olio di colza biologico
• Non ungono
• Senza glutine
• Gusto aromatico
• Poche calorie. Inoltre non rovinano l’appetito per il pranzo o la cena!
.
Gli SMELTIES biologici naturali e leggermente salati sono, come tutti gli altri SMELTIES, senza glutine, vegani, non geneticamente modificati e senza tracce di altri alimenti.
.
Varietà SMELTIES:
-----------------------------------------------
- Flips bio al naturale
- Flips bio con 1% sale
- Flips bio con miglio
- Bastoncini bio al naturale
- Flips al naturale
.
Punti vendita degli SMELTIES leggermente salati:
-----------------------------------------------
- Coop: nelle grandi filiali Coop
- Drogheria Müller
- Farmacie e drogherie
.
http://bit.ly/2QM6Uch
.
.- www.smelties.ch/it/punti-di-vendita
.
.- www.smelties.ch
Top 3 Ad Creative of Coop.ch
Ad Details ：
Headline ：SMELTIES 1% sale per neonati e bambini dai 18 mesi.
Text ：Per bambini già a partire dai 18 mesi: Flips di mais bio SMELTIES con l'1% di sale, prodotte in Svizzera.
.
Contengono solo l’1% di sale, non ungono e sono perfetti per bambini a partire dai 18 mesi.
I flips piacciono però anche agli adulti!
.
I pregi degli SMELTIES leggermente salati
-----------------------------------------------
• Mais biologico, 1% di sale, 1% olio di colza biologico
• Non ungono
• Senza glutine
• Gusto aromatico
• Poche calorie. Inoltre non rovinano l’appetito per il pranzo o la cena!
.
Gli SMELTIES biologici naturali e leggermente salati sono, come tutti gli altri SMELTIES, senza glutine, vegani, non geneticamente modificati e senza tracce di altri alimenti.
.
Varietà SMELTIES:
-----------------------------------------------
- Flips bio al naturale
- Flips bio con 1% sale
- Flips bio con miglio
- Bastoncini bio al naturale
- Flips al naturale
.
Punti vendita degli SMELTIES leggermente salati:
-----------------------------------------------
- Coop: nelle grandi filiali Coop
- Drogheria Müller
- Farmacie e drogherie
.
http://bit.ly/2QM6Uch
.
.- www.smelties.ch/it/punti-di-vendita
.
.- www.smelties.ch
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 272 | 296 | 296 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 400 x 400 | 400 x 400 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 11 | 13 | 12 |
| Countries | Belgium,Luxembourg,Switzerland,Congo,France,Central African,Monaco,San Marino,Italy | Switzerland,Italy,San Marino | Switzerland,Italy,San Marino |
| Language | French | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Coop.ch in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Coop.ch's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Coop.ch, you can click the app name below to view related reports, or you can find more info in ASOTools.