QQ阅读 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the QQ阅读's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps QQ阅读.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of QQ阅读
App Name : QQ阅读
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,快手
Developer : 阅文集团
Publisher : 騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,宝宝巴士,Walk Band - Multitracks Music,最美锁屏
Total creative ads during the time period : 2,962
Duration : 1,583
Popularity : 166,206
Check ASO Keywords of QQ阅读
2. QQ阅读’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser QQ阅读 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of QQ阅读 in the recent period. As of 2021-03-11, among the QQ阅读‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 88.89%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, QQ阅读's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 71.61%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, QQ阅读‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of QQ阅读
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of QQ阅读. We can see some advertising trends.
Top 1 Ad Creative of QQ阅读
Ad Details ：
Headline ：属鼠人:你的贵人是谁
Text ：属鼠人:你的贵人是谁
Top 2 Ad Creative of QQ阅读
Ad Details ：
Headline ：QQ阅读
Text ：6岁孩童，身边女神无数，竟还是封号斗罗
Top 3 Ad Creative of QQ阅读
Ad Details ：
Headline ：QQ阅读
Text ：6岁孩童，身边女神无数，竟还是封号斗罗
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 72 | 123 | 123 |
| Popularity | 999 | 914 | 910 |
| Dimensions | 280 x 121 | 960 x 540 | 960 x 540 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for QQ阅读 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free QQ阅读's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to QQ阅读, you can click the app name below to view related reports, or you can find more info in ASOTools.