Vesper Homes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vesper Homes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vesper Homes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vesper Homes
App Name : Vesper Homes
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : VESPER HOMES
Publisher : Instagram,Facebook,Sand Excavator Crane - City Expansion Simulator
Total creative ads during the time period : 34
Duration : 273
Popularity : 24,802
Check ASO Keywords of Vesper Homes
2. Vesper Homes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vesper Homes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vesper Homes in the recent period. As of 2021-02-27, among the Vesper Homes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-27, Vesper Homes's the proportion of networks impressions are placed like this:
Instagram's proportion is 42.86%,
Facebook's proportion is 28.57%,
Messenger's proportion is 28.57%,
's proportion is ,
's proportion is .
In the date of 2021-02-27, Vesper Homes‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Vesper Homes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vesper Homes. We can see some advertising trends.
Top 1 Ad Creative of Vesper Homes
Ad Details ：
Headline ：TERASY
Text ：Terasy, jsou architektonický koncept s hlavními motivy: Svoboda, sebevědomí, prolínání.
Top 2 Ad Creative of Vesper Homes
Ad Details ：
Headline ：TERASY
Text ：Terasy, jsou architektonický koncept s hlavními motivy: Svoboda, sebevědomí, prolínání.
Top 3 Ad Creative of Vesper Homes
Ad Details ：
Headline ：Stavba penzionu
Text ：www.vesperhomes.cz
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 122 | 1 |
| Popularity | 630 | 577 | 51 |
| Dimensions | 426 x 240 | 426 x 240 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | YouTube | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Czech | Czech | Algeria,Thailand,Hungary,Sweden,India,Argentina,United States,Philippines,Egypt |
| Language | NA | NA | Italian |
Through the above analysis, we can see that the most effective channel for Vesper Homes in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Vesper Homes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vesper Homes, you can click the app name below to view related reports, or you can find more info in ASOTools.