Viber Messenger: Chats & Calls Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Viber Messenger: Chats & Calls's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viber Messenger: Chats & Calls.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Viber Messenger: Chats & Calls
App Name : Viber Messenger: Chats & Calls
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Viber Media SARL.
Publisher : Instagram,Canasta - Card Game,Facebook,رشفة لعبة كلمات متقاطعة - وصلة,Coin Dozer: Pirates,Co Tuong Up
Total creative ads during the time period : 8,441
Duration : 2,377
Popularity : 708,018
Check ASO Keywords of Viber Messenger: Chats & Calls
2. Viber Messenger: Chats & Calls’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Viber Messenger: Chats & Calls in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Viber Messenger: Chats & Calls in the recent period. As of 2021-03-15, among the Viber Messenger: Chats & Calls‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.42%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.58%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Viber Messenger: Chats & Calls's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.58%,
Facebook's proportion is 25.8%,
Messenger's proportion is 24.42%,
Audience Network's proportion is 23.04%,
Google Ads(Admob)'s proportion is 0.16%.
In the date of 2021-03-15, Viber Messenger: Chats & Calls‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Viber Messenger: Chats & Calls
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viber Messenger: Chats & Calls. We can see some advertising trends.
Top 1 Ad Creative of Viber Messenger: Chats & Calls
Ad Details ：
Headline ：New Mang Inasal Chicken Inasal Family Size
Text ：Introducing New Mang Inasal Chicken Family Size! May 4pcs. na ihaw-sarap chicken that you can take home or pa-deliver via GrabFood, foodpanda, or LalaFood! Also available in Spicy Paa Large, 3pcs. Pecho and 3pcs. Spicy Pecho. Available for takeout and delivery only. Join the Mang Inasal Viber Community for more updates! https://invite.viber.com/?g2=AQBYbzH4AEalN0tziW0fijBjURJTXdQ2txfE%2FjHVYGmJRrJCE9TVM8ufCka36jjV ASC Ref No. M021N103020MS
Top 2 Ad Creative of Viber Messenger: Chats & Calls
Ad Details ：
Headline ：БІЛЬШЕ ІНФОРМАЦІЇ ТУТ -
Text ：Виключно РЕАЛЬНІ квартири та ДОСТОВІРНА інформація по найцікавіших пропозиціях ринку нерухомості Хмельницького!
Top 3 Ad Creative of Viber Messenger: Chats & Calls
Ad Details ：
Headline ：Mang Inasal Philippines
Text ：Enjoy family foodtrip at home with Mang Inasal Family Size Meals! Good for sharing, good for bonding! Available for take-out or via GrabFood, Foodpanda, Lalafood and Mang Inasal Facebook Messenger. Join Mang Inasal Viber Community for more updates! https://invite.viber.com/?g2=AQBYbzH4AEalN0tziW0fijBjURJTXdQ2txfE%2FjHVYGmJRrJCE9TVM8ufCka36jjV
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 264 | 26 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 864 x 1080 | 750 x 750 | 768 x 960 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Philippines | Ukraine | Philippines |
| Language | English | NA | English |
Through the above analysis, we can see that the most effective channel for Viber Messenger: Chats & Calls in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Viber Messenger: Chats & Calls's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Viber Messenger: Chats & Calls, you can click the app name below to view related reports, or you can find more info in ASOTools.