Viber Messenger: Chats & Calls Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Viber Messenger: Chats & Calls’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viber Messenger: Chats & Calls.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Viber Messenger: Chats & Calls

App Name : Viber Messenger: Chats & Calls

Logo

Viber Messenger: Chats & Calls-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Viber Media SARL.

Publisher : Buraco Canastra Online,رشفة لعبة كلمات متقاطعة - وصلة,Coin Dozer: Pirates,Co Tuong Up,Dice With Buddies: Social Game,点泡泡 - Tap Tap Bubble,Onet,The Journey - Bodyboard

Total creative ads during the time period : 5,918

Duration : 2,188

Popularity : 403,125

2. Viber Messenger: Chats & Calls’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Viber Messenger: Chats & Calls in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Viber Messenger: Chats & Calls in the recent period. As of 2020-09-07, among the Viber Messenger: Chats & Calls‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 30.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 60.0%, Carousel category’s proportion is 10.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Viber Messenger: Chats & Calls’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 97.3%,

Instagram’s proportion is 1.62%,

Audience Network’s proportion is 0.54%,

Messenger’s proportion is 0.54%,

’s proportion is .

In the date of 2020-09-07, Viber Messenger: Chats & Calls‘s network with the most ads is Facebook and its proportion is 60.0%.

3. Top 3 Ad Creative Analysis of Viber Messenger: Chats & Calls

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viber Messenger: Chats & Calls. We can see some advertising trends.

Top 1 Ad Creative of Viber Messenger: Chats & Calls

Ad Details :

Headline :Viber

Text :Самый популярный мессенджер в мире. Общайся бесплатно с друзьями и родственниками и по всему миру.

Top 2 Ad Creative of Viber Messenger: Chats & Calls

Ad Details :

Headline :Підписуйся на Viber канал

Text :офіційний канал політика Вадима ТРЮХАНа у Viber

Top 3 Ad Creative of Viber Messenger: Chats & Calls

Ad Details :

Headline :Мамочки Таировской Громады

Text :Сообщество для мамочек и папочек Таировской Громады

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 426 299 287
Popularity 999 999 999
Dimensions 835 x 300 945 x 695 720 x 720
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Ukraine Ukraine Russia
Language Russian NA Russian

Through the above analysis, we can see that the most effective channel for Viber Messenger: Chats & Calls in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Viber Messenger: Chats & Calls’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Viber Messenger: Chats & Calls, you can click the app name below to view related reports.