Cash App Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Cash App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Cash App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Cash App

App Name : Cash App

Logo

Cash App-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Square, Inc.

Publisher : Tap Army 街道军,싸이메라,Talking Pocoyo Football Free,可圈可点-最新创意天天免费单机消消,汽车着色书:有轿车,卡车及更多的手指画着色页!,Sueca Online,馬場Boss

Total creative ads during the time period : 732

Duration : 2,300

Popularity : 73,425

2. Cash App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Cash App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Cash App in the recent period. As of 2020-09-07, among the Cash App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 67.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 32.14%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Cash App’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 66.69%,

Instagram’s proportion is 28.66%,

Messenger’s proportion is 4.66%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Cash App‘s network with the most ads is Facebook and its proportion is 53.57%.

3. Top 3 Ad Creative Analysis of Cash App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Cash App. We can see some advertising trends.

Top 1 Ad Creative of Cash App

Ad Details :

Headline :INSTANT DISCOUNTS AT YOUR FAVORITE SPOTS

Text :Use Cash Card for immediate rewards

Top 2 Ad Creative of Cash App

Ad Details :

Headline :CASH IN AN INSTANT

Text :Send receive payments instantly

Top 3 Ad Creative of Cash App

Ad Details :

Headline :STOP WAITING FOR REWARDS

Text :Boost your Cash Card with instant discounts

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 181 171 155
Popularity 987 986 977
Dimensions 640 x 960 640 x 960 345 x 517
Creative Type Image Image Image
Network Pinterest Pinterest Pinterest
Related Ads 1 1 1
Countries Canada,United Kingdom,Australia,United States United States,Australia,United Kingdom,Canada Canada,Australia,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Cash App in recent advertising is Pinterest, and the main creative type is Image.

In conclusion: The above is a free Cash App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Cash App, you can click the app name below to view related reports.