Vida Health Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vida Health's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vida Health.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vida Health
App Name : Vida Health
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Vida Health
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,Alarm Clock,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 1,067
Duration : 544
Popularity : 228,002
Check ASO Keywords of Vida Health
2. Vida Health’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vida Health in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vida Health in the recent period. As of 2021-03-15, among the Vida Health‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 90.12%, Playable Ads category's proportion is 0.0%, Image category's proportion is 9.88%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Vida Health's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.79%,
Instagram's proportion is 26.75%,
Messenger's proportion is 23.66%,
Audience Network's proportion is 22.8%,
's proportion is .
In the date of 2021-03-15, Vida Health‘s network with the most ads is Facebook and its proportion is 27.16%.
3. Top 3 Ad Creative Analysis of Vida Health
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vida Health. We can see some advertising trends.
Top 1 Ad Creative of Vida Health
Ad Details ：
Headline ：Su vida más saludable es ahora posible, sin costo alguno para usted.
Text ：Mejore su salud a su manera con su propio asesor de salud y consejos personalizados para usted.
Top 2 Ad Creative of Vida Health
Ad Details ：
Headline ：Mejor salud, al alcance de su mano sin costo para usted
Text ：“Me ha hecho una persona más feliz”
Top 3 Ad Creative of Vida Health
Ad Details ：
Headline ：Mejor salud, al alcance de su mano sin costo para usted
Text ：“Me ha hecho una persona más feliz”
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 165 | 165 |
| Popularity | 972 | 972 | 972 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Paraguay,Chile,Mexico,Colombia,Peru,Venezuela,Spain,Argentina,Panama,Cuba | Paraguay,Chile,Mexico,Colombia,Peru,Venezuela,Spain,Argentina,Panama,Cuba | Paraguay,Chile,Mexico,Colombia,Peru,Venezuela,Spain,Argentina,Panama,Cuba |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Vida Health in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Vida Health's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vida Health, you can click the app name below to view related reports, or you can find more info in ASOTools.