VidChat Light Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VidChat Light’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VidChat Light.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VidChat Light
App Name : VidChat Light
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : VidChat team
Publisher : Treehouse Table,Vegan Recipes Free,USA Weather forecast,7 Minute Workout,Garden Photo Frames,Video Collage Maker,Palco MP3
Total creative ads during the time period : 1,210
Duration : 109
Popularity : 137,792
2. VidChat Light’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser VidChat Light in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VidChat Light in the recent period. As of 2020-09-07, among the VidChat Light‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, VidChat Light’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 47.97%,
Audience Network’s proportion is 47.89%,
Instagram’s proportion is 1.95%,
Messenger’s proportion is 1.94%,
Google Ads(Admob)’s proportion is 0.26%.
In the date of 2020-09-07, VidChat Light‘s network with the most ads is Facebook and its proportion is 47.17%.
3. Top 3 Ad Creative Analysis of VidChat Light
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VidChat Light. We can see some advertising trends.
Top 1 Ad Creative of VidChat Light
Ad Details ：
Top 2 Ad Creative of VidChat Light
Ad Details ：
Top 3 Ad Creative of VidChat Light
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 400||400 x 400||400 x 400|
|Network||Audience Network||Messenger||Audience Network|
Through the above analysis, we can see that the most effective channel for VidChat Light in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free VidChat Light’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VidChat Light, you can click the app name below to view related reports.