Viu Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Viu’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viu.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Viu

App Name : Viu

Logo

Viu-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : PCCW Media Limited

Publisher : Treehouse Table,UC Mini- Best Tube Mate Fast Video Downloader,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer Share,Tandem Language Exchange: Speak learn languages,Talkray - Free Chats Calls

Total creative ads during the time period : 6,137

Duration : 1,755

Popularity : 1,024,031

2. Viu’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Viu in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Viu in the recent period. As of 2020-09-07, among the Viu‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 66.67%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 33.33%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Viu’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Viu‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Viu

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viu. We can see some advertising trends.

Top 1 Ad Creative of Viu

Ad Details :

Headline :โหลดแอปดูฟรี ซีรีส์เกาหลีดัง

Text ::: พูดถึงซีรีส์ไฮสคูลยุคแรกๆ ต้องมี #PrincessHours ติดอยู่ในท็อปลิสต์แน่นอนค่ะ โดยเฉพาะซีน "คอนเวิร์สบินได้ในตำนาน เพราะอยู่ที่บ้านฉันก็เป็นองค์หญิง!!" มาย้อนดูซีนนี้กันค่ะ โหลดแอปแล้วตามไปดูฉากนี้กันต่อได้ที่นี่ >> https://goo.gl/o7Ky9a

Top 2 Ad Creative of Viu

Ad Details :

Headline :Don't miss Korea's new top-rated show!

Text :DON’T BE the knight in shining armor. BE the damsel in distress. Watch "Hotel del Luna" exclusively on Viu for FREE!

Top 3 Ad Creative of Viu

Ad Details :

Headline :Discover the best Korean dramas on Viu!

Text :What's New ◎ Performance improvement. This version of Viu App is dedicated for Android users. Viu brings you the best of Asian Entertainment anytime anywhere for FREE! Enjoy as free users or upgrade to Viu Premium* for more enhanced features. Features of Viu ◎ Watch the most up-to-date programme...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 303 16 295
Popularity 1,000 999 999
Dimensions 1200 x 1200 1080 x 1080
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries Thailand Philippines Philippines
Language Thai English English

Through the above analysis, we can see that the most effective channel for Viu in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Viu’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Viu, you can click the app name below to view related reports.