Viu: Korean Drama, Variety & Other Asian Content Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Viu: Korean Drama, Variety & Other Asian Content's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viu: Korean Drama, Variety & Other Asian Content.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Viu: Korean Drama, Variety & Other Asian Content
App Name : Viu: Korean Drama, Variety & Other Asian Content
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : PCCW OTT (HK) Limited
Publisher : Instagram,Treehouse Table,UC Mini-Download Video Status & Movies,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,SHAREit - Transfer & Share,Tandem Language Exchange: Speak & learn languages,Talkray - Free Calls Texts
Total creative ads during the time period : 8,896
Duration : 1,944
Popularity : 1,385,539
Check ASO Keywords of Viu: Korean Drama, Variety & Other Asian Content
2. Viu: Korean Drama, Variety & Other Asian Content’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Viu: Korean Drama, Variety & Other Asian Content in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Viu: Korean Drama, Variety & Other Asian Content in the recent period. As of 2021-03-15, among the Viu: Korean Drama, Variety & Other Asian Content‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Viu: Korean Drama, Variety & Other Asian Content's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Viu: Korean Drama, Variety & Other Asian Content‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Viu: Korean Drama, Variety & Other Asian Content
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viu: Korean Drama, Variety & Other Asian Content. We can see some advertising trends.
Top 1 Ad Creative of Viu: Korean Drama, Variety & Other Asian Content
Ad Details ：
Headline ：โหลดแอปดูฟรี ซีรีส์เกาหลีดัง
Text ：:: พูดถึงซีรีส์ไฮสคูลยุคแรกๆ ต้องมี #PrincessHours ติดอยู่ในท็อปลิสต์แน่นอนค่ะ โดยเฉพาะซีน "คอนเวิร์สบินได้ในตำนาน เพราะอยู่ที่บ้านฉันก็เป็นองค์หญิง!!" มาย้อนดูซีนนี้กันค่ะ โหลดแอปแล้วตามไปดูฉากนี้กันต่อได้ที่นี่ >> https://goo.gl/o7Ky9a
Top 2 Ad Creative of Viu: Korean Drama, Variety & Other Asian Content
Ad Details ：
Headline ：Discover the best Korean dramas on Viu!
Text ：What's New ◎ Performance improvement. This version of Viu App is dedicated for Android users. Viu brings you the best of Asian Entertainment anytime anywhere for FREE! Enjoy as free users or upgrade to Viu Premium* for more enhanced features. Features of Viu ◎ Watch the most up-to-date programme...
Top 3 Ad Creative of Viu: Korean Drama, Variety & Other Asian Content
Ad Details ：
Headline ：
Text ：ตลกฝ่าบาทกับพระมเหสีฉากโนทัชมาก โนทัชที่ไม่ใช่โนทัช 555+ 🤣🤣 #MrQueen #MrQueenEp6 #ShinHyeSun #KimJungHyun ซับไทย VIU http://bit.ly/3nSVOlj
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 303 | 257 | 29 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 628 | 720 x 1100 | |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Thailand | Philippines | Thailand |
| Language | Thai | English | Thai |
Through the above analysis, we can see that the most effective channel for Viu: Korean Drama, Variety & Other Asian Content in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Viu: Korean Drama, Variety & Other Asian Content's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Viu: Korean Drama, Variety & Other Asian Content, you can click the app name below to view related reports, or you can find more info in ASOTools.