Moshi: Sleep and Mindfulness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Moshi: Sleep and Mindfulness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moshi: Sleep and Mindfulness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Moshi: Sleep and Mindfulness
App Name : Moshi: Sleep and Mindfulness
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Mind Candy Ltd
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis,Montage Video Musique
Total creative ads during the time period : 2,468
Duration : 1,168
Popularity : 269,472
Check ASO Keywords of Moshi: Sleep and Mindfulness
2. Moshi: Sleep and Mindfulness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Moshi: Sleep and Mindfulness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Moshi: Sleep and Mindfulness in the recent period. As of 2021-03-15, among the Moshi: Sleep and Mindfulness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.68%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.32%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Moshi: Sleep and Mindfulness's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.56%,
Messenger's proportion is 25.57%,
Instagram's proportion is 25.36%,
Audience Network's proportion is 22.5%,
's proportion is .
In the date of 2021-03-15, Moshi: Sleep and Mindfulness‘s network with the most ads is Facebook and its proportion is 31.71%.
3. Top 3 Ad Creative Analysis of Moshi: Sleep and Mindfulness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moshi: Sleep and Mindfulness. We can see some advertising trends.
Top 1 Ad Creative of Moshi: Sleep and Mindfulness
Ad Details ：
Headline ：Soothing stories to help kids sleep ✨
Text ：Kids can't sleep? These soothing stories will help you quickly settle the kids so they can drift off to sleep. Install now for free to make bedtime a dream.
Top 2 Ad Creative of Moshi: Sleep and Mindfulness
Ad Details ：
Headline ：Soothing stories to help kids sleep ✨💤
Text ：The revolutionary new audio-only Sleep Stories app, created in partnership with leading well-being app Calm. Designed to settle kids quickly and ease the bedtime routine by helping them fall asleep independently, the Moshi Twilight audio app is used after the traditional bedtime book, once the li...
Top 3 Ad Creative of Moshi: Sleep and Mindfulness
Ad Details ：
Headline ：Soothing stories to help kids sleep ✨💤
Text ：The revolutionary new audio-only Sleep Stories app, created in partnership with leading well-being app Calm. Designed to settle kids quickly and ease the bedtime routine by helping them fall asleep independently, the Moshi Twilight audio app is used after the traditional bedtime book, once the li...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 336 | 361 | 347 |
| Popularity | 959 | 957 | 954 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 3 | 7 | 9 |
| Countries | United Kingdom,Canada,United States,Australia | Ireland,Greece,Bosnia Hercegovina,Jersey,Faroe Islands,Belarus,Netherlands,Estonia,Romania,Macedonia,Australia,Czech,Canada,Switzerland,Iceland,Germany,Svalbard and Jan Mayen Islands,Andorra,Serbia and Montenegro | Serbia and Montenegro,Portugal,Germany,Isle Of Man,Poland,Bulgaria,Australia,Belarus,Belgium,Latvia,Liechtenstein,Luxembourg,Italy,Andorra,Slovak,Greece,Sweden,Moldavia,Ireland,Spain |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Moshi: Sleep and Mindfulness in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Moshi: Sleep and Mindfulness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Moshi: Sleep and Mindfulness, you can click the app name below to view related reports, or you can find more info in ASOTools.