Marvel Unlimited Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Marvel Unlimited's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Marvel Unlimited.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Marvel Unlimited
App Name : Marvel Unlimited
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Marvel Comics
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,Treehouse Table,Avira Antivirus 2020 - Virus Cleaner & VPN
Total creative ads during the time period : 1,349
Duration : 2,126
Popularity : 254,519
Check ASO Keywords of Marvel Unlimited
2. Marvel Unlimited’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Marvel Unlimited in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Marvel Unlimited in the recent period. As of 2021-03-15, among the Marvel Unlimited‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 81.58%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.42%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Marvel Unlimited's the proportion of networks impressions are placed like this:
Messenger's proportion is 37.5%,
Facebook's proportion is 33.2%,
Instagram's proportion is 29.31%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Marvel Unlimited‘s network with the most ads is Messenger and its proportion is 36.84%.
3. Top 3 Ad Creative Analysis of Marvel Unlimited
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Marvel Unlimited. We can see some advertising trends.
Top 1 Ad Creative of Marvel Unlimited
Ad Details ：
Headline ：Unlock the Marvel Universe!
Text ：Now accessing highly classified files: Vision's family tree. Uncover Vision’s twisted comic book roots on Marvel Unlimited. Save 50% off your first month with code AVENGERS21 and unlock 28,000+ digital comics today. Terms and conditions apply.
Top 2 Ad Creative of Marvel Unlimited
Ad Details ：
Headline ：Read Free for 7 Days, Then $9.99/mo. Cancel Anytime.
Text ：Swing into comics featuring Brooklyn’s own web-slinger, Miles Morales 🕸. Sign up for Marvel Unlimited today and get access to 28,000+ digital comics!
Top 3 Ad Creative of Marvel Unlimited
Ad Details ：
Headline ：Read Free for 7 Days, Then $9.99/mo. Cancel Anytime.
Text ：Immerse yourself in the Marvel Universe with Marvel Unlimited, your all-access pass to all things Marvel.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 10 | 192 |
| Popularity | 999 | 990 | 986 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 4 | 3 | 1 |
| Countries | Chile,Brazil,Venezuela,Bulgaria,Philippines,Bangladesh,Georgia,Cambodia,United Kingdom,Lithuania,Guatemala,Mexico,Romania,Egypt,Poland,Israel,China | Indonesia,Venezuela,Libyan Arab Jm | Philippines,Honduras,Dominican,Vietnam,Guatemala,Tunisia,Morocco,Palestine,Bulgaria,Brunei,Turkey,Canada,Cyprus,Algeria,Barbados,Bangladesh,Brazil,Israel,Poland,Bosnia Hercegovina |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Marvel Unlimited in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Marvel Unlimited's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Marvel Unlimited, you can click the app name below to view related reports, or you can find more info in ASOTools.