Neon On! Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Neon On!'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Neon On!.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Neon On!
App Name : Neon On!
Logo：
OS : iOS
Network : Google Ads(Admob),Messenger,Audience Network
Developer : Crazy Labs
Publisher : Instagram,Facebook,High School Story,Buraco Justificado Mano a Mano,In Search of Haru: Sweet Story,抖音火山版-原火山小视频
Total creative ads during the time period : 362
Duration : 251
Popularity : 134,190
Check ASO Keywords of Neon On!
2. Neon On!’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Neon On! in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Neon On! in the recent period. As of 2021-02-28, among the Neon On!‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Neon On!'s the proportion of networks impressions are placed like this:
Instagram's proportion is 33.78%,
Facebook's proportion is 28.42%,
Audience Network's proportion is 18.9%,
Messenger's proportion is 18.9%,
's proportion is .
In the date of 2021-02-28, Neon On!‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Neon On!
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Neon On!. We can see some advertising trends.
Top 1 Ad Creative of Neon On!
Ad Details ：
Headline ：
Text ：Love puzzles and hate knots? Play this game!
Top 2 Ad Creative of Neon On!
Ad Details ：
Headline ：
Text ：Love puzzles and hate knots? Play this game!
Top 3 Ad Creative of Neon On!
Ad Details ：
Headline ：
Text ：Love puzzles and hate knots? Play this game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 227 | 227 | 227 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Egypt | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Neon On! in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Neon On!'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Neon On!, you can click the app name below to view related reports, or you can find more info in ASOTools.