斗鱼 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 斗鱼's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 斗鱼.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 斗鱼
App Name : 斗鱼
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,WIFI万能钥匙,头条穿山甲
Developer : 武汉瓯越网视有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,东方头条,今日影视大全,安卓清理大师,极速清理管家轻量版,猎豹安全大师
Total creative ads during the time period : 7,002
Duration : 1,564
Popularity : 529,721
Check ASO Keywords of 斗鱼
2. 斗鱼’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 斗鱼 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 斗鱼 in the recent period. As of 2021-03-12, among the 斗鱼‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, 斗鱼's the proportion of networks impressions are placed like this:
UnityAds's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, 斗鱼‘s network with the most ads is UnityAds and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 斗鱼
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 斗鱼. We can see some advertising trends.
Top 1 Ad Creative of 斗鱼
Ad Details ：
Headline ：斗鱼直播
Text ：快来斗鱼直播，看附近美女直播热舞啦！
Top 2 Ad Creative of 斗鱼
Ad Details ：
Headline ：斗鱼直播！你想看的这里都有
Text ：美女主播直播间精彩大秀，上斗鱼直播，一次看个够
Top 3 Ad Creative of 斗鱼
Ad Details ：
Headline ：斗鱼直播！你想看的这里都有
Text ：美女主播直播间精彩大秀，上斗鱼直播，一次看个够
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 230 | 213 | 216 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 1080 x 1920 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 斗鱼 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 斗鱼's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 斗鱼, you can click the app name below to view related reports, or you can find more info in ASOTools.