DiDi Food – Food Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DiDi Food – Food Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DiDi Food – Food Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DiDi Food – Food Delivery
App Name : DiDi Food – Food Delivery
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : DiDi Global
Publisher : Instagram,Facebook,Treehouse Table,All Recipes Free - Food Recipes App,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,Video Collage Maker
Total creative ads during the time period : 3,861
Duration : 678
Popularity : 256,096
Check ASO Keywords of DiDi Food – Food Delivery
2. DiDi Food – Food Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DiDi Food – Food Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DiDi Food – Food Delivery in the recent period. As of 2021-03-15, among the DiDi Food – Food Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 5.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 94.32%, Carousel category's proportion is 0.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DiDi Food – Food Delivery's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.25%,
Messenger's proportion is 35.09%,
Instagram's proportion is 29.01%,
Audience Network's proportion is 0.66%,
's proportion is .
In the date of 2021-03-15, DiDi Food – Food Delivery‘s network with the most ads is Instagram and its proportion is 32.95%.
3. Top 3 Ad Creative Analysis of DiDi Food – Food Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DiDi Food – Food Delivery. We can see some advertising trends.
Top 1 Ad Creative of DiDi Food – Food Delivery
Ad Details ：
Headline ：DiDi Foodですぐに注文
Text ：【 初回無料🎉】
初回最大1,500円分無料クーポンを配布しちゃいます！
「おいしい」を届けるフードデリバリーサービス🍣
「非接触配達」にも対応👌！
お得なキャンペーンもたくさん実施中🎉
Top 2 Ad Creative of DiDi Food – Food Delivery
Ad Details ：
Headline ：DiDi Food – Food Delivery
Text ：👇🎊初回無料🎊👇
【Shake Shack】のハンバーガーが
DiDi Foodなら
❗ 初回無料で食べられます❗
本場NYの味🍔を、ご自宅🏠で😋
➡️いますぐShake Shackを注文！!
Top 3 Ad Creative of DiDi Food – Food Delivery
Ad Details ：
Headline ：DiDi Food – Food Delivery
Text ：👇🎊初回無料🎊👇
【Shake Shack】のハンバーガーが
DiDi Foodなら
❗ 初回無料で食べられます❗
本場NYの味🍔を、ご自宅🏠で😋
➡️いますぐShake Shackを注文！!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 115 | 115 |
| Popularity | 925 | 847 | 847 |
| Dimensions | 1080 x 1080 | 1920 x 1080 | 1920 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for DiDi Food – Food Delivery in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free DiDi Food – Food Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DiDi Food – Food Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.