Viu - Korean Dramas, Variety Shows, Originals Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Viu - Korean Dramas, Variety Shows, Originals's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Viu - Korean Dramas, Variety Shows, Originals.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Viu - Korean Dramas, Variety Shows, Originals
App Name : Viu - Korean Dramas, Variety Shows, Originals
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Vuclip Mobile Video
Publisher : Korean Food Recipes - 10k Recipes,Tandem Language Exchange: Speak & learn languages,Photo Editor & Pic Collage - Sweet Selfie Camera,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Treehouse Table,AirBrush: Easy Photo Editor,USA Weather forecast,Selfie - Enstyle
Total creative ads during the time period : 10,000
Duration : 1,846
Popularity : 33,312,326
Check ASO Keywords of Viu - Korean Dramas, Variety Shows, Originals
2. Viu - Korean Dramas, Variety Shows, Originals’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Viu - Korean Dramas, Variety Shows, Originals in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Viu - Korean Dramas, Variety Shows, Originals in the recent period. As of 2021-03-15, among the Viu - Korean Dramas, Variety Shows, Originals‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.43%, Playable Ads category's proportion is 0.0%, Image category's proportion is 3.76%, Carousel category's proportion is 0.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Viu - Korean Dramas, Variety Shows, Originals's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.26%,
Instagram's proportion is 24.85%,
Audience Network's proportion is 24.36%,
Messenger's proportion is 22.53%,
's proportion is .
In the date of 2021-03-15, Viu - Korean Dramas, Variety Shows, Originals‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Viu - Korean Dramas, Variety Shows, Originals
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Viu - Korean Dramas, Variety Shows, Originals. We can see some advertising trends.
Top 1 Ad Creative of Viu - Korean Dramas, Variety Shows, Originals
Ad Details ：
Headline ：ONLY RM3/week for Viu Premium!
Text ：Kamal Adli, Siti Saleha & Nabila Huda membintangi Viu Original terbaru, Black, yang diadaptasi dari drama Korea
Top 2 Ad Creative of Viu - Korean Dramas, Variety Shows, Originals
Ad Details ：
Headline ：20% off Viu Premium for life!
Text ：
Top 3 Ad Creative of Viu - Korean Dramas, Variety Shows, Originals
Ad Details ：
Headline ：آخر فيلم لبرنس الكوميديا أحمد حلمي
Text ：الأفلام في العيد لها طعم ثاني..عيش البهجة مع VIU
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 327 | 329 | 52 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 1080 x 1080 | |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Malaysia | Malaysia | Egypt,Kuwait |
| Language | Indonesian | English | Arabic |
Through the above analysis, we can see that the most effective channel for Viu - Korean Dramas, Variety Shows, Originals in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Viu - Korean Dramas, Variety Shows, Originals's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Viu - Korean Dramas, Variety Shows, Originals, you can click the app name below to view related reports, or you can find more info in ASOTools.