VivaLive TV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the VivaLive TV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps VivaLive TV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of VivaLive TV
App Name : VivaLive TV
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Viva Entertainment Group
Publisher : 可愛榛果寶貝的農場之旅,School Lunch Food Maker Salon - Kids Make Cooking Games!,蛇蛇大作战2：经典小怪兽虫虫大作战,Instagram,Coin Dozer: Pirates,Racing in Car,儿童记忆游戏 - 恐龙,点泡泡 - Tap Tap Bubble,Biblia Audio Español
Total creative ads during the time period : 127
Duration : 128
Popularity : 12,801
Check ASO Keywords of VivaLive TV
2. VivaLive TV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser VivaLive TV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of VivaLive TV in the recent period. As of 2020-08-14, among the VivaLive TV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-14, VivaLive TV's the proportion of networks impressions are placed like this:
Instagram's proportion is 48.58%,
Messenger's proportion is 48.58%,
Facebook's proportion is 2.84%,
's proportion is ,
's proportion is .
In the date of 2020-08-14, VivaLive TV‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of VivaLive TV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of VivaLive TV. We can see some advertising trends.
Top 1 Ad Creative of VivaLive TV
Ad Details ：
Headline ：VivaLive TV mas de 600 canales
Text ：Musica las 24 horas en BMG TV a traves de VivaLive TV
Top 2 Ad Creative of VivaLive TV
Ad Details ：
Headline ：Musica las 24 horas
Text ：Gratis. Descarga la aplicación del Google Play.BMG TV y VivaLive música las 24 horas
Top 3 Ad Creative of VivaLive TV
Ad Details ：
Headline ：
Text ：Ramon Orlando valoy in concert streaming live june 27 10pm ET the biggest singer-composer of merengue singing all his world known hits download the app vivalivetv on any smart device android or IOS and be ready to enjoy the best tropical music https://t.co/yJde21jkKs $ottv https://t.co/LQRM3XoUrE
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 12 | 1 |
| Popularity | 119 | 77 | 52 |
| Dimensions | 600 x 314 | 600 x 314 | 640 x 360 |
| Creative Type | Image | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 1 |
| Countries | Panama,Paraguay,Cuba,Colombia,Peru,Venezuela,Spain,Mexico,Argentina,Chile | Mexico,Colombia,Panama,Chile,Spain,Cuba,Argentina,Peru,Paraguay,Venezuela | United States,Australia,Canada,United Kingdom |
| Language | Spanish | Spanish | English |
Through the above analysis, we can see that the most effective channel for VivaLive TV in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free VivaLive TV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to VivaLive TV, you can click the app name below to view related reports, or you can find more info in ASOTools.