Antenno Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Antenno's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Antenno.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Antenno
App Name : Antenno
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Datacom Solutions Limited
Publisher : Instagram
Total creative ads during the time period : 5
Duration : 285
Popularity : 3,615
Check ASO Keywords of Antenno
2. Antenno’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Antenno in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Antenno in the recent period. As of 2021-04-20, among the Antenno‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-20, Antenno's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.82%,
Facebook's proportion is 44.18%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-20, Antenno‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Antenno
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Antenno. We can see some advertising trends.
Top 1 Ad Creative of Antenno
Ad Details ：
Headline ：Engage your community
Text ：Datacom | Antenno
Top 2 Ad Creative of Antenno
Ad Details ：
Headline ：Engage your community
Text ：Datacom | Antenno
Top 3 Ad Creative of Antenno
Ad Details ：
Headline ：Engage your community
Text ：Are you a council with a community notice you need to get out ASAP? Road works happening this weekend? Keen to notify a certain neighbourhood that their recycling day has changed?
The Antenno app allows you to send targetted alerts and notifications to the relevant people in your community. People choose places they care about so they only receive alerts and notifications that are relevant to them. They can also pass on the alerts to share your messages far and wide.
Get targetted. Get Antenno. Learn more below.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 284 | 284 | 209 |
| Popularity | 965 | 932 | 835 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 5 | 3 |
| Countries | New Zealand,Australia,United States,United Kingdom,Canada | Australia,New Zealand,United States,Canada,United Kingdom | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Antenno in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Antenno's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Antenno, you can click the app name below to view related reports, or you can find more info in ASOTools.