Voala Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Voala's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Voala.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Voala
App Name : Voala
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Bancorbrás
Publisher : Instagram,Facebook,Lyrical Video Songs Status,Animal Jigsaw Puzzles for Kids
Total creative ads during the time period : 345
Duration : 393
Popularity : 58,557
Check ASO Keywords of Voala
2. Voala’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Voala in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Voala in the recent period. As of 2021-03-15, among the Voala‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Voala's the proportion of networks impressions are placed like this:
Audience Network's proportion is 33.35%,
Facebook's proportion is 33.35%,
Instagram's proportion is 33.31%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Voala‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Voala
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Voala. We can see some advertising trends.
Top 1 Ad Creative of Voala
Ad Details ：
Headline ：Voalá - Menos destino, mais viagem!
Text ：Fique calmo! Ainda vamos ter muito tempo para aproveitar aquela viagem especial ♥ A gente sabe que você teve que mudar seus planos, mas fique tranquilo, quando tudo começar a se ajustar, você vai ter infinitos lugares para conhecer! ;)
Voalá, menos destino, mais viagem.
Top 2 Ad Creative of Voala
Ad Details ：
Headline ：Voalá
Text ：Fique calmo! Ainda vamos ter muito tempo para aproveitar aquela viagem especial ♥ A gente sabe que você teve que mudar seus planos, mas fique tranquilo, quando tudo começar a se ajustar, você vai ter infinitos lugares para conhecer! ;)
Voalá, menos destino, mais viagem.
Top 3 Ad Creative of Voala
Ad Details ：
Headline ：Barra de São Miguel - Vai de Voalá
Text ：Com datas a partir de Outubro de 2020 para você aproveitar hotel com café da manhã para 2 pessoas. Parcele em até 10x sem juros!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 210 | 210 | 111 |
| Popularity | 998 | 968 | 804 |
| Dimensions | 1280 x 720 | 1280 x 720 | 337 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Voala in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Voala's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Voala, you can click the app name below to view related reports, or you can find more info in ASOTools.