Voot Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Voot's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Voot.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Voot
App Name : Voot
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Viacom 18 Media Private Limited
Publisher : Cook1Cook - 食譜新體驗，你的美食煮場！,Gas Station: Car Parking Sim,Instagram,Multi Level Parking Simulator,Drift Mania Championship,Facebook,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 858
Duration : 1,762
Popularity : 72,813
Check ASO Keywords of Voot
2. Voot’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Voot in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Voot in the recent period. As of 2021-03-16, among the Voot‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Voot's the proportion of networks impressions are placed like this:
Messenger's proportion is 27.38%,
Facebook's proportion is 24.21%,
Audience Network's proportion is 24.21%,
Instagram's proportion is 24.21%,
's proportion is .
In the date of 2021-03-16, Voot‘s network with the most ads is Messenger and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Voot
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Voot. We can see some advertising trends.
Top 1 Ad Creative of Voot
Ad Details ：
Headline ：Watch #CrackdownOnVoot, #VootSelect's new Original Series. Streaming Now.
Text ：One job: eliminate the threat before it can eliminate you. #CrackdownOnVoot
Top 2 Ad Creative of Voot
Ad Details ：
Headline ：Watch Bigg Boss Season 14 on #VootSelect
Text ：Hogye 2020 se bore? Aagaya hai #BiggBoss direct to your home only on #VootSelect.
Subscribe Now to watch your favourite show before TV.
Top 3 Ad Creative of Voot
Ad Details ：
Headline ：Watch #CrackdownOnVoot, #VootSelect's new Original Series. Streaming Now.
Text ：One job: eliminate the threat before it can eliminate you. #CrackdownOnVoot
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 103 | 81 | 173 |
| Popularity | 804 | 631 | 568 |
| Dimensions | 426 x 426 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 5 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Voot in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Voot's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Voot, you can click the app name below to view related reports, or you can find more info in ASOTools.