Waking Up: Guided Meditation & Daily Mindfulness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Waking Up: Guided Meditation & Daily Mindfulness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Waking Up: Guided Meditation & Daily Mindfulness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Waking Up: Guided Meditation & Daily Mindfulness
App Name : Waking Up: Guided Meditation & Daily Mindfulness
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Waking Up LLC
Publisher : Instagram,Facebook,Treehouse Table,Guitar (Piano),Vegan Recipes - Free Vegan Food Cookbook,Universal Email App
Total creative ads during the time period : 453
Duration : 862
Popularity : 143,298
Check ASO Keywords of Waking Up: Guided Meditation & Daily Mindfulness
2. Waking Up: Guided Meditation & Daily Mindfulness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Waking Up: Guided Meditation & Daily Mindfulness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Waking Up: Guided Meditation & Daily Mindfulness in the recent period. As of 2021-03-16, among the Waking Up: Guided Meditation & Daily Mindfulness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Waking Up: Guided Meditation & Daily Mindfulness's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.0%,
Instagram's proportion is 24.46%,
Audience Network's proportion is 24.42%,
Messenger's proportion is 24.31%,
Google Ads(Admob)'s proportion is 0.82%.
In the date of 2021-03-16, Waking Up: Guided Meditation & Daily Mindfulness‘s network with the most ads is Facebook and its proportion is 22.22%.
3. Top 3 Ad Creative Analysis of Waking Up: Guided Meditation & Daily Mindfulness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Waking Up: Guided Meditation & Daily Mindfulness. We can see some advertising trends.
Top 1 Ad Creative of Waking Up: Guided Meditation & Daily Mindfulness
Ad Details ：
Headline ：More than a meditation app
Text ：There are hundreds of meditation apps on the market, and several do a fine job of teaching the basic principles of mindfulness. But most present the practice as though it were an ancient version of an executive stress ball—whereas it’s more like the Large Hadron Collider. Join Sam Harris—ne...
Top 2 Ad Creative of Waking Up: Guided Meditation & Daily Mindfulness
Ad Details ：
Headline ：Waking Up: A Meditation Course
Text ：We spend most of our time thinking about all the things we need to do––or want to do, or...
Top 3 Ad Creative of Waking Up: Guided Meditation & Daily Mindfulness
Ad Details ：
Headline ：More than a meditation app
Text ：There are hundreds of meditation apps on the market, and several do a fine job of teaching the basic principles of mindfulness. But most present the practice as though it were an ancient version of an executive stress ball—whereas it’s more like the Large Hadron Collider. Join Sam Harris—ne...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 310 | 279 | 278 |
| Popularity | 994 | 978 | 978 |
| Dimensions | 400 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Germany,New Zealand,Australia,Canada,Sweden,United Kingdom,United States,France | United Kingdom,United States,Canada,Australia | Germany,France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Waking Up: Guided Meditation & Daily Mindfulness in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Waking Up: Guided Meditation & Daily Mindfulness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Waking Up: Guided Meditation & Daily Mindfulness, you can click the app name below to view related reports, or you can find more info in ASOTools.