Wanasa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wanasa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wanasa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wanasa
App Name : Wanasa
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Zhang Meng
Publisher : Instagram,Facebook
Total creative ads during the time period : 646
Duration : 50
Popularity : 42,037
Check ASO Keywords of Wanasa
2. Wanasa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wanasa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wanasa in the recent period. As of 2021-03-16, among the Wanasa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 86.79%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.21%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Wanasa's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.01%,
Facebook's proportion is 26.95%,
Messenger's proportion is 23.19%,
Audience Network's proportion is 22.85%,
's proportion is .
In the date of 2021-03-16, Wanasa‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Wanasa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wanasa. We can see some advertising trends.
Top 1 Ad Creative of Wanasa
Ad Details ：
Headline ：Wanasa
Text ：يلّا نلعب معاً! ???ونتحدّى من نريد وجهاً لوجه ، قُم بدعوة أصدقائك والعبوا على طاولة واحدة معاً ~
Top 2 Ad Creative of Wanasa
Ad Details ：
Headline ：Wanasa
Text ：احتفل مع أصدقاء بلا مسافات:
تحدث صوتيًا جماعيًا مع الأصدقاء بغض النظر عن مكان وجودهم ، وقم ببث الموسيقى المفضلة لديك داخل الغرفة ، وغنو معًا ، والعبو مجموعة من الألعاب مباشرة في الدردشة الجماعية.
Top 3 Ad Creative of Wanasa
Ad Details ：
Headline ：Wanasa
Text ：يلّا نلعب معاً! ???ونتحدّى من نريد وجهاً لوجه ، قُم بدعوة أصدقائك والعبوا على طاولة واحدة معاً ~
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 33 |
| Popularity | 166 | 166 | 166 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Lebanon,Kuwait,Oman,United Arab Emirates,Qatar | Lebanon,Kuwait,Oman,United Arab Emirates,Qatar | Lebanon,Kuwait,Oman,United Arab Emirates,Qatar |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for Wanasa in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Wanasa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wanasa, you can click the app name below to view related reports, or you can find more info in ASOTools.