Wattpad Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Wattpad’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wattpad.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Wattpad

App Name : Wattpad



OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Wattpad Corp

Publisher :

Total creative ads during the time period : 70

Duration : 1,638

Popularity : 10,583

2. Wattpad’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Wattpad in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Wattpad in the recent period. As of 2020-08-28, among the Wattpad‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-28, Wattpad’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.33%,

Instagram’s proportion is 33.33%,

Messenger’s proportion is 33.33%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-28, Wattpad‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Wattpad

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wattpad. We can see some advertising trends.

Top 1 Ad Creative of Wattpad

Ad Details :


Text :Lee, descubre y enamórate.

Top 2 Ad Creative of Wattpad

Ad Details :


Text :Lee, descubre y enamórate.

Top 3 Ad Creative of Wattpad

Ad Details :

Headline :Read more on Wattpad

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 716 882 85
Popularity 999 999 679
Dimensions 600 x 239 756 x 302 400 x 230
Creative Type Image Image Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Panama,Colombia,Peru,Venezuela,Argentina,Cuba,Spain,Mexico,Chile,Paraguay Chile Ireland,United States,Canada,Philippines,Singapore,United Kingdom,Indonesia,Australia,Egypt,New Zealand
Language Spanish Spanish English

Through the above analysis, we can see that the most effective channel for Wattpad in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Wattpad’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Wattpad, you can click the app name below to view related reports.