Wave - Mobile Money Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wave - Mobile Money's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wave - Mobile Money.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wave - Mobile Money
App Name : Wave - Mobile Money
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Wave Mobile Money
Publisher : Instagram,Facebook,ActionDirector Video Editor - Edit Videos Fast,Treehouse Table,Garden Photo Frames,Video Collage Maker
Total creative ads during the time period : 190
Duration : 312
Popularity : 48,585
Check ASO Keywords of Wave - Mobile Money
2. Wave - Mobile Money’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wave - Mobile Money in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wave - Mobile Money in the recent period. As of 2021-03-14, among the Wave - Mobile Money‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Wave - Mobile Money's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.08%,
Audience Network's proportion is 24.97%,
Instagram's proportion is 24.97%,
Messenger's proportion is 24.97%,
's proportion is .
In the date of 2021-03-14, Wave - Mobile Money‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Wave - Mobile Money
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wave - Mobile Money. We can see some advertising trends.
Top 1 Ad Creative of Wave - Mobile Money
Ad Details ：
Headline ：
Text ：Avec Wave, envoyez de l'argent à travers tout le Sénégal pour seulement 1% ! Retraits gratuits dans tous nos points.
Top 2 Ad Creative of Wave - Mobile Money
Ad Details ：
Headline ：
Text ：Avec Wave, envoyez de l'argent à travers tout le Sénégal pour seulement 1% ! Retraits gratuits dans tous nos points.
Top 3 Ad Creative of Wave - Mobile Money
Ad Details ：
Headline ：
Text ：Avec Wave, envoyez de l'argent à travers tout le Sénégal pour seulement 1% ! Retraits gratuits dans tous nos points.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 142 | 142 | 142 |
| Popularity | 942 | 935 | 933 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Senegal | Senegal | Senegal |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Wave - Mobile Money in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Wave - Mobile Money's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wave - Mobile Money, you can click the app name below to view related reports, or you can find more info in ASOTools.