My Merrifield Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Merrifield's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Merrifield.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Merrifield
App Name : My Merrifield
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : MAB CORPORATION PTY. LTD.
Publisher : Instagram,Facebook,Avira Antivirus 2020 - Virus Cleaner & VPN,Korean Food Recipes - 10k Recipes,Water Drink Reminder,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free)
Total creative ads during the time period : 286
Duration : 390
Popularity : 44,412
Check ASO Keywords of My Merrifield
2. My Merrifield’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Merrifield in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Merrifield in the recent period. As of 2021-02-28, among the My Merrifield‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.77%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.23%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, My Merrifield's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.1%,
Instagram's proportion is 26.15%,
Messenger's proportion is 23.76%,
Audience Network's proportion is 21.99%,
's proportion is .
In the date of 2021-02-28, My Merrifield‘s network with the most ads is Facebook and its proportion is 28.07%.
3. Top 3 Ad Creative Analysis of My Merrifield
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Merrifield. We can see some advertising trends.
Top 1 Ad Creative of My Merrifield
Ad Details ：
Headline ：Merrifield is ready to move into today!
Text ：Multiple parks to walk to, with a dog off-leash park on the way!
Top 2 Ad Creative of My Merrifield
Ad Details ：
Headline ：Merrifield is ready to move into today!
Text ：Multiple parks to walk to, with a dog off-leash park on the way!
Top 3 Ad Creative of My Merrifield
Ad Details ：
Headline ：Merrifield is ready to move into today!
Text ：Multiple parks to walk to, with a dog off-leash park on the way!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 170 | 170 | 170 |
| Popularity | 759 | 758 | 758 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My Merrifield in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free My Merrifield's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Merrifield, you can click the app name below to view related reports, or you can find more info in ASOTools.