The Star Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Star's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Star.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Star
App Name : The Star
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : thestar.com
Publisher : Facebook,Instagram,逃走中-容疑者を確保せよ!!,Bible Study - Study The Bible By Topic,30 Day Fitness Challenge - Workout at Home,POTO - Photo Collage Editor
Total creative ads during the time period : 1,703
Duration : 964
Popularity : 219,904
Check ASO Keywords of The Star
2. The Star’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Star in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Star in the recent period. As of 2021-03-16, among the The Star‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, The Star's the proportion of networks impressions are placed like this:
Messenger's proportion is 28.56%,
Instagram's proportion is 27.06%,
Audience Network's proportion is 22.94%,
Facebook's proportion is 21.44%,
's proportion is .
In the date of 2021-03-16, The Star‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Star
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Star. We can see some advertising trends.
Top 1 Ad Creative of The Star
Ad Details ：
Headline ：Green wave may be the one Liberals need to watch
Text ：Justin Trudeau’s biggest hurdle in the upcoming election could be just how much voters are still looking for the change that he once represented, Susan Delacourt writes.
Top 2 Ad Creative of The Star
Ad Details ：
Headline ：LIVE: Trudeau admits ‘erosion of trust’ between his office and Jody Wilson-Raybould
Text ：Trudeau said there was a breakdown in communication between Gerald Butts, his principal secretary, and Jody Wilson-Raybould. ‘I was not aware of that erosion . . . I should have been,” Trudeau told a news conference Thursday.
Top 3 Ad Creative of The Star
Ad Details ：
Headline ：
Text ：Send in your money questions now ➡️
Need advice on budgeting? Paying off credit card debt? How about OSAP? Next Wed. at 12 p.m., we'll take your questions live with Millennial Money finance expert Jason Heath and Star reporter Evy Kwong.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 340 | 296 | 260 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 800 | 1200 x 763 | 1086 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United Kingdom,United States,Canada | United Kingdom,Australia,Canada,United States | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Star in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Star's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Star, you can click the app name below to view related reports, or you can find more info in ASOTools.