Wawa Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wawa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wawa.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wawa
App Name : Wawa
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Wawa, Inc
Publisher : Instagram,Facebook
Total creative ads during the time period : 289
Duration : 678
Popularity : 48,535
Check ASO Keywords of Wawa
2. Wawa’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wawa in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wawa in the recent period. As of 2021-03-16, among the Wawa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Wawa's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.78%,
Instagram's proportion is 27.78%,
Messenger's proportion is 27.78%,
Audience Network's proportion is 16.66%,
's proportion is .
In the date of 2021-03-16, Wawa‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Wawa
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wawa. We can see some advertising trends.
Top 1 Ad Creative of Wawa
Ad Details ：
Headline ：
Text ：Order ahead on the Wawa App for the quickest way to your Wawa favorites.
Top 2 Ad Creative of Wawa
Ad Details ：
Headline ：
Text ：All about that Hoagie life. For quick grab-and-go pick up, order ahead on the Wawa App.
Top 3 Ad Creative of Wawa
Ad Details ：
Headline ：Mobile Ordering with the Wawa App
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 220 | 219 | 199 |
| Popularity | 998 | 997 | 996 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 300 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Wawa in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Wawa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wawa, you can click the app name below to view related reports, or you can find more info in ASOTools.