Wonolo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wonolo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wonolo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wonolo
App Name : Wonolo
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : Wonolo Inc
Publisher : Instagram,Facebook,OLX Classifieds,Fotor - Photo Editor&Collage,appsGratis,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 384
Duration : 770
Popularity : 73,346
Check ASO Keywords of Wonolo
2. Wonolo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wonolo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wonolo in the recent period. As of 2021-03-15, among the Wonolo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Wonolo's the proportion of networks impressions are placed like this:
Facebook's proportion is 31.85%,
Instagram's proportion is 31.78%,
Messenger's proportion is 18.22%,
Audience Network's proportion is 18.15%,
's proportion is .
In the date of 2021-03-15, Wonolo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Wonolo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wonolo. We can see some advertising trends.
Top 1 Ad Creative of Wonolo
Ad Details ：
Headline ：Flexibility for your schedule
Text ：Work shouldn't mean you have to give up life's commitments. A steady job is one click away with the Wonolo app.
Top 2 Ad Creative of Wonolo
Ad Details ：
Headline ：Consistency for your schedule
Text ：
Top 3 Ad Creative of Wonolo
Ad Details ：
Headline ：Join Wonolo today and work a shift at the NFL Draft!
Text ：Staff the Draft: We're looking for Retail Sales Associates for the NFL Shop! 1. Download the Wonolo app 2. Pick up shifts immediately 3. Get paid No resumes. No interviews. It's that easy!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 261 | 233 | 268 |
| Popularity | 996 | 967 | 965 |
| Dimensions | 400 x 400 | 400 x 400 | 2048 x 1365 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 2 | 3 | 9 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Wonolo in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Wonolo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wonolo, you can click the app name below to view related reports, or you can find more info in ASOTools.