WCBD Weather Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WCBD Weather's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WCBD Weather.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WCBD Weather
App Name : WCBD Weather
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Nexstar Digital (formerly LIN Media)
Publisher : Instagram,Facebook
Total creative ads during the time period : 43
Duration : 739
Popularity : 6,433
Check ASO Keywords of WCBD Weather
2. WCBD Weather’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WCBD Weather in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WCBD Weather in the recent period. As of 2021-01-18, among the WCBD Weather‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-18, WCBD Weather's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-01-18, WCBD Weather‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of WCBD Weather
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WCBD Weather. We can see some advertising trends.
Top 1 Ad Creative of WCBD Weather
Ad Details ：
Headline ：New bill would require all SC high school students to take ‘personal finance' course
Text ：Do you think high school students everywhere should be required to take a personal finance class? One senator in Horry County, South Carolina has pre-filed legislation to make that a reality in that state.
Top 2 Ad Creative of WCBD Weather
Ad Details ：
Headline ：New subcommittee to study interstate congestion in SC
Text ：Unfortunately, drivers across the state experience these same issues on a daily basis. Issues, a group of senators will now have to address.
Top 3 Ad Creative of WCBD Weather
Ad Details ：
Headline ：POTHOLE PROBLEM: Did SCDOT crews pave over a mud flap in Berkeley County?
Text ：BERKELEY COUNTY, S.C. (WCBD) – A newly paved road in Berkeley County already has a problem. But it’s not something you’d expect. On Hoodtown Road in the Alvin Community, the road was only pav…
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 658 | 175 | 146 |
| Popularity | 999 | 981 | 943 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for WCBD Weather in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WCBD Weather's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WCBD Weather, you can click the app name below to view related reports, or you can find more info in ASOTools.