Wealthsimple Invest and Save Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wealthsimple Invest and Save's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wealthsimple Invest and Save.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wealthsimple Invest and Save
App Name : Wealthsimple Invest and Save
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Wealthsimple
Publisher : Instagram,Facebook
Total creative ads during the time period : 208
Duration : 1,960
Popularity : 15,721
Check ASO Keywords of Wealthsimple Invest and Save
2. Wealthsimple Invest and Save’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wealthsimple Invest and Save in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wealthsimple Invest and Save in the recent period. As of 2021-03-16, among the Wealthsimple Invest and Save‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Wealthsimple Invest and Save's the proportion of networks impressions are placed like this:
Messenger's proportion is 33.86%,
Instagram's proportion is 33.22%,
Facebook's proportion is 32.92%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Wealthsimple Invest and Save‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Wealthsimple Invest and Save
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wealthsimple Invest and Save. We can see some advertising trends.
Top 1 Ad Creative of Wealthsimple Invest and Save
Ad Details ：
Headline ：The Government Is Offering Relief. Here’s What It Means for You
Text ：A guide to (what we know so far about) taxes, benefits, sick leave and other forms of financial relief in the age of Covid-19.
Top 2 Ad Creative of Wealthsimple Invest and Save
Ad Details ：
Headline ：The Government Is Offering Relief. Here’s What It Means for You
Text ：A guide to (what we know so far about) taxes, benefits, sick leave and other forms of financial relief in the age of Covid-19.
Top 3 Ad Creative of Wealthsimple Invest and Save
Ad Details ：
Headline ：Set and forget: Investing on autopilot
Text ：Are you paying higher fees on your RRSP, TFSA or other accounts? You don't have to. Transfer any account with more than $5,000 and we'll cover the administrative transfer fees.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 39 | 39 | 29 |
| Popularity | 195 | 194 | 144 |
| Dimensions | 2000 x 1214 | 2000 x 1214 | 426 x 426 |
| Creative Type | Image | Image | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Wealthsimple Invest and Save in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Wealthsimple Invest and Save's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wealthsimple Invest and Save, you can click the app name below to view related reports, or you can find more info in ASOTools.