WebHR Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WebHR's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WebHR.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WebHR
App Name : WebHR
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Verge Systems
Publisher : Instagram,Facebook
Total creative ads during the time period : 80
Duration : 573
Popularity : 15,852
Check ASO Keywords of WebHR
2. WebHR’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WebHR in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WebHR in the recent period. As of 2021-05-15, among the WebHR‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 81.82%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.18%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-15, WebHR's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.56%,
Messenger's proportion is 32.34%,
Instagram's proportion is 32.09%,
's proportion is ,
's proportion is .
In the date of 2021-05-15, WebHR‘s network with the most ads is Facebook and its proportion is 36.36%.
3. Top 3 Ad Creative Analysis of WebHR
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WebHR. We can see some advertising trends.
Top 1 Ad Creative of WebHR
Ad Details ：
Headline ：WebHR - A unique HR for unique times
Text ：
Top 2 Ad Creative of WebHR
Ad Details ：
Headline ：WebHR - Tech against Covid - 19 https://web.hr
Text ：
Top 3 Ad Creative of WebHR
Ad Details ：
Headline ：WebHR - A unique HR for unique times
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 363 | 136 | 270 |
| Popularity | 965 | 936 | 839 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 5 | 1 | 4 |
| Countries | Germany,Australia,United States,United Kingdom,Singapore | Germany,Singapore,United States,United Kingdom,Australia | United Kingdom,Germany,Singapore,Australia,United States |
| Language | French | English | French |
Through the above analysis, we can see that the most effective channel for WebHR in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free WebHR's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WebHR, you can click the app name below to view related reports, or you can find more info in ASOTools.