WEBTOON Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WEBTOON’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WEBTOON.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WEBTOON

App Name : WEBTOON



OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)


Publisher : Treehouse Table,Tandem Language Exchange: Speak learn languages,USA Weather forecast,Sweet Selfie Camera:Beauty cam,photoselfie editor,YouCam Nails - Manicure Salon for Custom Nail Art,Vegan Recipes Free,BeautyPlus - Easy Photo Editor Selfie Camera

Total creative ads during the time period : 15,952

Duration : 2,259

Popularity : 1,816,672

2. WEBTOON’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WEBTOON in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WEBTOON in the recent period. As of 2020-09-07, among the WEBTOON‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 40.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.5%, Carousel category’s proportion is 17.5%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, WEBTOON’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 41.44%,

Facebook’s proportion is 38.12%,

Instagram’s proportion is 12.77%,

Messenger’s proportion is 5.75%,

Audience Network’s proportion is 1.92%.

In the date of 2020-09-07, WEBTOON‘s network with the most ads is Google Ads(Admob) and its proportion is 35.0%.

3. Top 3 Ad Creative Analysis of WEBTOON

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WEBTOON. We can see some advertising trends.

Top 1 Ad Creative of WEBTOON

Ad Details :

Headline :Lookism

Text :Park Hyung Seok dan Lee Jin Sung berusaha mencari tahu dalang di balik kasus pencurian identitas ini. Mampukah mereka mengungkap kasus ini? Ikuti ceritanya di #Lookism terbit setiap hari Jumat di #LineWebtoonID

Top 2 Ad Creative of WEBTOON

Ad Details :

Headline :Mistake

Text :Dipaksa menikah hanya karena kesalahpahaman! Baca kisahnya di #Mistake akan rilis 13 November di #Linewebtoon #Linewebtoonid

Top 3 Ad Creative of WEBTOON

Ad Details :

Headline :LINE WEBTOON 每日漫畫

Text :Finding first love in the Underworld?

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 364
Popularity 1,000 999 994
Dimensions 1200 x 628 1080 x 1080 418 x 417
Creative Type Image Image Video
Network Facebook Facebook Audience Network
Related Ads 1 1 2
Countries Indonesia Indonesia United Kingdom,Canada,Australia,United States
Language Indonesian Indonesian English

Through the above analysis, we can see that the most effective channel for WEBTOON in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free WEBTOON’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WEBTOON, you can click the app name below to view related reports.