WEBTOON Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WEBTOON's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WEBTOON.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WEBTOON
App Name : WEBTOON
Logo：
OS : Android
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : WEBTOON ENTERTAINMENT
Publisher : Instagram,Facebook,Treehouse Table,Tandem Language Exchange: Speak & learn languages,USA Weather forecast,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 10,000
Duration : 2,449
Popularity : 3,171,783
Check ASO Keywords of WEBTOON
2. WEBTOON’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WEBTOON in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WEBTOON in the recent period. As of 2021-03-15, among the WEBTOON‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 3.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.62%, Carousel category's proportion is 39.05%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, WEBTOON's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.74%,
Audience Network's proportion is 23.85%,
Instagram's proportion is 23.39%,
Messenger's proportion is 22.69%,
Google Ads(Admob)'s proportion is 4.33%.
In the date of 2021-03-15, WEBTOON‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of WEBTOON
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WEBTOON. We can see some advertising trends.
Top 1 Ad Creative of WEBTOON
Ad Details ：
Headline ：Lookism
Text ：Park Hyung Seok dan Lee Jin Sung berusaha mencari tahu dalang di balik kasus pencurian identitas ini. Mampukah mereka mengungkap kasus ini? Ikuti ceritanya di #Lookism terbit setiap hari Jumat di #LineWebtoonID
Top 2 Ad Creative of WEBTOON
Ad Details ：
Headline ：Mistake
Text ：Dipaksa menikah hanya karena kesalahpahaman! Baca kisahnya di #Mistake akan rilis 13 November di #Linewebtoon #Linewebtoonid
Top 3 Ad Creative of WEBTOON
Ad Details ：
Headline ：Down To Earth updates every Tuesday!
Text ：[Down To Earth] I didn't think this through.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 98 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 13 |
| Countries | Indonesia | Indonesia | United States,Australia,Canada,United Kingdom |
| Language | Indonesian | Indonesian | English |
Through the above analysis, we can see that the most effective channel for WEBTOON in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free WEBTOON's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WEBTOON, you can click the app name below to view related reports, or you can find more info in ASOTools.