WhatsApp Messenger Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the WhatsApp Messenger’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WhatsApp Messenger.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of WhatsApp Messenger

App Name : WhatsApp Messenger


WhatsApp Messenger-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : WhatsApp Inc.

Publisher : Flood–It!,Shred! Downhill Mountain Biking - HD,BeautyPlus - Easy Photo Editor Selfie Camera,GulogGratis: Køb & sælg,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor & Collage,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 276,627

Duration : 1,966

Popularity : 45,953,489

2. WhatsApp Messenger’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser WhatsApp Messenger in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of WhatsApp Messenger in the recent period. As of 2020-09-07, among the WhatsApp Messenger‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 24.88%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 65.04%, Carousel category’s proportion is 10.08%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, WhatsApp Messenger’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 58.44%,

Instagram’s proportion is 20.94%,

Messenger’s proportion is 12.36%,

Audience Network’s proportion is 8.26%,

’s proportion is .

In the date of 2020-09-07, WhatsApp Messenger‘s network with the most ads is Facebook and its proportion is 44.46%.

3. Top 3 Ad Creative Analysis of WhatsApp Messenger

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WhatsApp Messenger. We can see some advertising trends.

Top 1 Ad Creative of WhatsApp Messenger

Ad Details :

Headline :Lisandra Pinto Escritório De Arquitetura

Text :

Top 2 Ad Creative of WhatsApp Messenger

Ad Details :

Headline :WhatsApp – It’s between you

Text :ನೆಮ್ಮದಿಯೆನಿಸುತ್ತದೆ ನಮ್ಮವರ ಜೊತೆಯಲಿ #ItsBetweenYou

Top 3 Ad Creative of WhatsApp Messenger

Ad Details :

Headline :WhatsApp – It’s between you

Text :বড় আপন লাগে আপনজনের মাঝে #ItsBetweenYou

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1,037 50 55
Popularity 1,000 1,000 1,000
Dimensions 960 x 720 864 x 1080 340 x 426
Creative Type Image Video Video
Network Facebook Facebook Facebook
Related Ads 1 3 2
Countries Brazil India Bangladesh
Language Portuguese Hindi NA

Through the above analysis, we can see that the most effective channel for WhatsApp Messenger in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free WhatsApp Messenger’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to WhatsApp Messenger, you can click the app name below to view related reports.