Messenger Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Messenger's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Messenger.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Messenger
App Name : Messenger
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Facebook, Inc.
Publisher : Instagram,Facebook,Flood–It!,Fotor - Photo Editor&Collage,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 10,000
Duration : 2,524
Popularity : 16,468,973
Check ASO Keywords of Messenger
2. Messenger’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Messenger in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Messenger in the recent period. As of 2021-03-15, among the Messenger‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 74.49%, Carousel category's proportion is 8.92%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Messenger's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.96%,
Instagram's proportion is 28.3%,
Messenger's proportion is 22.02%,
Audience Network's proportion is 19.57%,
Google Ads(Admob)'s proportion is 0.15%.
In the date of 2021-03-15, Messenger‘s network with the most ads is Facebook and its proportion is 28.54%.
3. Top 3 Ad Creative Analysis of Messenger
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Messenger. We can see some advertising trends.
Top 1 Ad Creative of Messenger
Ad Details ：
Headline ：¿Buscas un auto usado?
Text ：
Top 2 Ad Creative of Messenger
Ad Details ：
Headline ：Advertising & Display System
Text ：
Top 3 Ad Creative of Messenger
Ad Details ：
Headline ：Get the Milk as Pure as Your Love
Text ：Show your family how pure your love is by giving them only pure milk. 100% fresh milk that comes from a brand with over 150 years of dairy expertise. Give your family Nestle Fresh Milk! ASC REF NO. N003P070819N
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,828 | 1,025 | 28 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 626 x 250 | 600 x 210 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 13 |
| Countries | United States,Puerto Rico | Malaysia | |
| Language | Spanish | NA | English |
Through the above analysis, we can see that the most effective channel for Messenger in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Messenger's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Messenger, you can click the app name below to view related reports, or you can find more info in ASOTools.