Google Authenticator Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Authenticator's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Authenticator.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Authenticator
App Name : Google Authenticator
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Google LLC
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor,AirBrush: Easy Photo Editor,空気読み力
Total creative ads during the time period : 10,000
Duration : 2,433
Popularity : 9,573,831
Check ASO Keywords of Google Authenticator
2. Google Authenticator’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Authenticator in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Authenticator in the recent period. As of 2021-03-15, among the Google Authenticator‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.7%, Playable Ads category's proportion is 0.0%, Image category's proportion is 83.54%, Carousel category's proportion is 4.77%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Google Authenticator's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.49%,
Instagram's proportion is 30.0%,
Audience Network's proportion is 19.64%,
Messenger's proportion is 19.36%,
Google Ads(Admob)'s proportion is 0.52%.
In the date of 2021-03-15, Google Authenticator‘s network with the most ads is Instagram and its proportion is 30.33%.
3. Top 3 Ad Creative Analysis of Google Authenticator
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Authenticator. We can see some advertising trends.
Top 1 Ad Creative of Google Authenticator
Ad Details ：
Headline ：Attraction Da Lancome Feminino Eau De Parfum 30 ml
Text ：Estamos preocupados! ☹
Talvez algo tenha dado errado ao finalizar uma compra recente. 🛍
Estamos aqui para ajudar, nos conte o que aconteceu que estaremos à sua pronta disposição! 🙋♀
Top 2 Ad Creative of Google Authenticator
Ad Details ：
Headline ：Faça sua feira completa pela internet. Qualidade garantida e entrega rápida na sua casa.
Text ：Compre Frutas, Legumes e Verduras Online. Delivery para São Paulo e Grande São Paulo.
Top 3 Ad Creative of Google Authenticator
Ad Details ：
Headline ：Faça sua feira completa pela internet. Qualidade garantida e entrega rápida na sua casa.
Text ：Compre Frutas, Legumes e Verduras Online. Delivery para São Paulo e Grande São Paulo.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 340 | 930 | 896 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 540 x 460 | 1024 x 768 | 600 x 313 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 25 | 1 | 1 |
| Countries | Brazil | Brazil,Angola,Portugal | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Google Authenticator in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Google Authenticator's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Authenticator, you can click the app name below to view related reports, or you can find more info in ASOTools.