拼多多 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 拼多多's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 拼多多.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 拼多多
App Name : 拼多多
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,百度,头条穿山甲
Developer : 上海寻梦信息技术有限公司
Publisher : 东方头条-个性化新闻阅读平台,糗事百科,铃声多多,天天快报-年度成长最快的个性阅读智能推荐资讯软件,百度,QQ浏览器 - 腾讯王卡，全网免流量
Total creative ads during the time period : 10,000
Duration : 1,605
Popularity : 27,315,047
Check ASO Keywords of 拼多多
2. 拼多多’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 拼多多 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 拼多多 in the recent period. As of 2021-03-11, among the 拼多多‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 18.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 81.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 拼多多's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 30.18%,
百度's proportion is 18.63%,
好看视频's proportion is 3.44%,
头条穿山甲's proportion is 1.85%,
QQ浏览器's proportion is 0.38%.
In the date of 2021-03-11, 拼多多‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 29.09%.
3. Top 3 Ad Creative Analysis of 拼多多
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 拼多多. We can see some advertising trends.
Top 1 Ad Creative of 拼多多
Ad Details ：
Headline ：临沧福利!女朋友健身天天吃水果，原来这儿里这么实惠，才花一半钱！
Text ：
Top 2 Ad Creative of 拼多多
Ad Details ：
Headline ：北京福利!女朋友健身天天吃水果，原来这儿里这么实惠，才花一半钱！
Text ：
Top 3 Ad Creative of 拼多多
Ad Details ：
Headline ：水果太贵吃不起？在这一箱才花1块钱！新鲜又划算！周日限量抢！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 295 | 230 | 389 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 600 x 500 | 660 x 370 |
| Creative Type | Image | Image | Image |
| Network | 百度 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 拼多多 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 拼多多's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 拼多多, you can click the app name below to view related reports, or you can find more info in ASOTools.