WeChat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WeChat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeChat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WeChat
App Name : WeChat
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,Facebook
Developer : WeChat
Publisher : WeChat,微信,Instagram,百度,Facebook,地铁跑酷 - 官方中文版
Total creative ads during the time period : 998
Duration : 2,466
Popularity : 96,535
Check ASO Keywords of WeChat
2. WeChat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WeChat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WeChat in the recent period. As of 2021-03-13, among the WeChat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.33%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, WeChat's the proportion of networks impressions are placed like this:
Messenger's proportion is 29.69%,
Facebook's proportion is 28.61%,
Instagram's proportion is 28.32%,
Audience Network's proportion is 13.37%,
's proportion is .
In the date of 2021-03-13, WeChat‘s network with the most ads is Facebook and its proportion is 29.17%.
3. Top 3 Ad Creative Analysis of WeChat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeChat. We can see some advertising trends.
Top 1 Ad Creative of WeChat
Ad Details ：
Headline ：ACUVUE® Malaysia
Text ：
Top 2 Ad Creative of WeChat
Ad Details ：
Headline ：经典益智数字游戏
Text ：
Top 3 Ad Creative of WeChat
Ad Details ：
Headline ：新斗地主，玩法刺激奖励多
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 62 | 134 | 132 |
| Popularity | 984 | 911 | 909 |
| Dimensions | 224 x 400 | 750 x 1334 | 960 x 540 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | 头条穿山甲 | |
| Related Ads | 51 | 1 | 1 |
| Countries | Slovenia | ||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for WeChat in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free WeChat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WeChat, you can click the app name below to view related reports, or you can find more info in ASOTools.