Western Union International Money Transfer Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Western Union International Money Transfer's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Western Union International Money Transfer.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Western Union International Money Transfer
App Name : Western Union International Money Transfer
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Western Union Android Apps
Publisher : Instagram,Pinjam Cepat - Pembanding Pinjaman online yg Aman,Dino Tap,Korean Food Recipes - 10k Recipes,ABC英文字母小学堂,USA Weather forecast,Hijri calendar (Islamic Date) and Moon finder,Used cars in Belgium
Total creative ads during the time period : 296
Duration : 1,029
Popularity : 37,894
Check ASO Keywords of Western Union International Money Transfer
2. Western Union International Money Transfer’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Western Union International Money Transfer in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Western Union International Money Transfer in the recent period. As of 2021-03-16, among the Western Union International Money Transfer‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Western Union International Money Transfer's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Western Union International Money Transfer‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Western Union International Money Transfer
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Western Union International Money Transfer. We can see some advertising trends.
Top 1 Ad Creative of Western Union International Money Transfer
Ad Details ：
Headline ：Send Money Overseas.
Text ：Lock-in FX rates
Top 2 Ad Creative of Western Union International Money Transfer
Ad Details ：
Headline ：Send money from our app.
Text ：MONEY TRANSFER THAT MOVES WITH YOU Send money on your phone anytime from your profile. Send money for a cash pickup, or directly to a bank account or mobile wallet (2). TRANSFER ONLINE OR WALK IN Transfer money on your phone or start online then go to one of our agent locations to pay in cash and fi...
Top 3 Ad Creative of Western Union International Money Transfer
Ad Details ：
Headline ：Send money from our app.
Text ：MONEY TRANSFER THAT MOVES WITH YOU Send money on your phone anytime from your profile. Send money for a cash pickup, or directly to a bank account or mobile wallet (2). TRANSFER ONLINE OR WALK IN Transfer money on your phone or start online then go to one of our agent locations to pay in cash and fi...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 285 | 208 | 208 |
| Popularity | 999 | 898 | 897 |
| Dimensions | 480 x 720 | 1200 x 628 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Australia,United States,Canada,United Kingdom | Argentina | Argentina |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Western Union International Money Transfer in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Western Union International Money Transfer's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Western Union International Money Transfer, you can click the app name below to view related reports, or you can find more info in ASOTools.