Westwing Home & Living Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Westwing Home & Living's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Westwing Home & Living.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Westwing Home & Living
App Name : Westwing Home & Living
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Westwing GmbH
Publisher : Instagram,Facebook,打工趣 - 最棒的兼職工作資訊平台,TopBuzz: Notícias,Vídeos, GIFs,MySQL QueryDB Client,Fotor - Photo Editor&Collage
Total creative ads during the time period : 4,904
Duration : 1,942
Popularity : 570,327
Check ASO Keywords of Westwing Home & Living
2. Westwing Home & Living’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Westwing Home & Living in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Westwing Home & Living in the recent period. As of 2021-03-15, among the Westwing Home & Living‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.61%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.39%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Westwing Home & Living's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.7%,
Messenger's proportion is 25.22%,
Audience Network's proportion is 24.62%,
Instagram's proportion is 24.46%,
's proportion is .
In the date of 2021-03-15, Westwing Home & Living‘s network with the most ads is Facebook and its proportion is 25.65%.
3. Top 3 Ad Creative Analysis of Westwing Home & Living
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Westwing Home & Living. We can see some advertising trends.
Top 1 Ad Creative of Westwing Home & Living
Ad Details ：
Headline ：La venta termina en 1 día
Text ：Nuestro sofá Mila siempre acapara todas las miradas👀 💫 ¡Regístrate ahora en Westwing y consíguelo con un descuento especial!✨
Top 2 Ad Creative of Westwing Home & Living
Ad Details ：
Headline ：La venta termina en 1 día
Text ：Nuestro sofá Mila siempre acapara todas las miradas👀 💫 ¡Regístrate ahora en Westwing y consíguelo con un descuento especial!✨
Top 3 Ad Creative of Westwing Home & Living
Ad Details ：
Headline ：La venta termina en 1 día
Text ：Nuestro sofá Mila siempre acapara todas las miradas👀 💫 ¡Regístrate ahora en Westwing y consíguelo con un descuento especial!✨
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 184 | 184 |
| Popularity | 988 | 988 | 988 |
| Dimensions | 600 x 600 | 600 x 600 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Spain | Spain | Spain |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Westwing Home & Living in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Westwing Home & Living's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Westwing Home & Living, you can click the app name below to view related reports, or you can find more info in ASOTools.